Publicis bold statement about shifting resources into AI rather than continuing to showcase its work on the Croisette, seems to be creating more buzz than the 2017 Cannes Lions winners.
The industry is concerned about what it means for International Festival of Creativity, It also reveals a lot about the value of agencies in a world where AI/ AR/ VR are transforming their role, purpose and creative process.
I say AI/ AR/ VR because one of my observations from attending the Cannes Lions this year is that these 3 disciplines are often grouped together and take up most of the innovation stage.
I recently left Twitter and joined NextVR as the VP of revenue partnerships.
The #WomenOfNextVR welcomed me to their uplift lunch series where Melinda Witmer (guest speaker), Stefanie Yoshimura (software developer at NextVR) and myself shared our stories around the topic:
What is the biggest challenge of your career and how to overcome it
A tiara and cuffs might allow Wonder woman to gracefully extract herself from some tricky situations… as far as I am concerned, I only have a brain, a body and a few connected devices to “do epic shit” day in day out!
So, no tiara involved, here are some resources that I use to do so.
Nurture your creativity & confidence in your own time:
Find and practice what gives you “thinking space”.
The best ideas often come from unexpected places/ moments. This is because all the work you do throughout your busy work days sometimes needs a spark to ignite the insight that will give you the confidence to move forward with an idea or solve a problem.
I often find that spark while surfing, that’s when I used to live in Australia, now that I live in NYC, it’s by walking the streets of the city with blasting house music in my headphones, or painting, meditating…
Whatever it might be for you: cooking, playing with your kids, walking your dog, singing in the shower, doing your hair, dancing, watching cats on the internet, chasing double rainbows…. Make time for it!
A good read is always a good idea:
A trick that helps me read more is to swap social media time for reading time.
From quotes, to articles, fiction or self development books, here are a few examples I love and find very useful:
Watch industry conference keynotes:
They are always packed with big announcements, excellent public speakers and inspiring technology.
Facebook F8, Google IO, Apple WWDC to name a few.
Here are 2 good keynotes to watch if you are a Women and/or work in VR:
Recently I found myself running out of books to read so I thought, this year I would approach sharing the learnings from #SXSW in a different way, by creating a reading list inspired by #SXSW 2017 keynote speakers.
Amazon did tell me that I would enjoy Disrupted by Dan Lyons based on my Kindle purchase an also probably my average page turning speed, nb of hrs/ day, time to completion of Chaos Monkey , but after attending Dan Lyons keynote “Ending the bro culture and bias in Start up land”, I can confirm that Amazon is probably right!
All the below are plugs from authors and speakers at #SXSW. I haven’t read them myself yet but won’t run out of books to read for a while.
At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.