Pretty cool social experiment that the Mediabrands agencies- Ensemble, UM and Reprise- just launched together for Microsoft Australia.
Marry Me Microsoft: One man, one PC, one week to organise a wedding
The idea is to give away a $25,000 wedding and honeymoon package in early December but there is just one rather large catch. The groom – who will be selected from an application process will have just five days (Dec 6-10) to organise the entire wedding using only an internet-connected PC loaded Windows 7, Office 2010 and Windows Live Essentials while living in a ‘bachelor bubble’ in Sydney’s CBD.
Meanwhile, his bride, who will not be allowed to participate in the planning process or aid her fiancé, will be pampered like a true princess during a five day luxury holiday on the Gold Coast.
Over the course of the five day challenge, the groom will complete a series of tasks to ensure he gets every detail of the wedding planned. He will have to rely on his own resourcefulness and Microsoft’s technology tools to source necessities like a wedding dress, a venue and the flowers. The groom will eat, sleep and dream the wedding while the general public will be able to follow his progress and interact with him in person at the ‘bachelor bubble’ as well as online through the Microsoft Windows Australia Facebook page.
We are inviting engaged couples to apply through the Windows Australia Facebook page by explaining in 100 words or less why they think this would be the perfect way to plan their wedding. Applicants need to “Like” the page and click on the “Register” tab to enter. You must act fast if you are interested as the call for entry is only open for a few days (until at 5pm AEDST on Saturday November 20th, 2010)
We are only a few days into the campaign and we have received an amazing response to the challenge Proof that the cross platform integration including: Channel’s 9 today show, Nova radio and Facebook is working nicely!
Stay tuned, there will be more details to come as we move into the crocs of it….