This workshop is designed to provide an understanding of the dynamics of social marketing and applicable take awsys for long term success.
It is addressed to professional who already have a bottom line understanding of the social media landscape.
The session is best delivered for a max of 20 people and lasts for about 1.5 hours
The information presented is a balanced mix of facts, experience feedback, case studies from various industries (local and global).
1- Know your audience:
Analyse how your target audience uses digital and social platform
Identify and empower your advocates
2- Distribute Impactful content
Content doesn’t go “viral” by surprise, the 3 keys to success are: entertainment/ value/utility
With the right nature content, you need the right seeding and amplification vehicles
3- Use appropriate channels
Define and unite your social touch points
Go beyond Facebook
4- Apply rules of engagement
Assess your opportunity
Commit to your target audience’s term
Be open, real time and inclusive