Update with April 2013 stats:
Key trends over the last 12 months:
– Facebook is starting to lose reach (very slight decline-0.18% YoY)
– Instagram shows record growth (+118% YoY), ahead of Reddit (+88.41% YoY) and G+ (+68.68%)
– Linkedin & Twitter still fighting for number 2 position but will be interesting to see how things evolved with G+ bridging the gap with these two!
– Not surprisingly Foursquare and Myspace keep shrinking….
Previous stats from Jan 2013.
Tracking the growth of social networks in Australia over the last 6 months:
Spotify is the clear winner, strong increase from G+ as well which has overtaken Linkedin.
Let’s keep an eye on the new myspace to see what that’s going to do!
No surprises in the ranking: Facbeook still dominates (Facebook actually claims to reach 12 Mill users, but Nielsen still reports 10 Mill +).
The interesting trends are with the smaller networks: Tumblr, Pinterst still going strong. Instagram going off the charts (but that was before they got bouth out by Facebook. I suspect this might slpw down and will get rolled up into Facbeook traffic, with the new Facbeook camera), and teh new entrant: Spotify… watch this space, or shoudl I say… listen to this space…
Stats from December 20111
Because these stats are always handy…
I will update them regularly, feel free to download!