One of my 2018 new year’s resolution was to read one book per month. To do so, I made some simple yet powerful adjustments to my daily life: I swapped social media time for kindle time.
Easier said than done… after multiple failed attempts (as I am sure most of you can relate), the trick that worked for me was to delete most of my social media apps from my phone, carry my kindle in my bag everywhere I went and consciously reach for it during down times: commute, airport, line at the super market, hairdresser… That worked. I read 17 books in 2018!
Also always line up your next read before you finish your current one.
If you need some inspiration, here my 2018 reading list (not in order of preference). I recommend all of them, especially the ones in bold:
Publicis bold statement about shifting resources into AI rather than continuing to showcase its work on the Croisette, seems to be creating more buzz than the 2017 Cannes Lions winners.
The industry is concerned about what it means for International Festival of Creativity, It also reveals a lot about the value of agencies in a world where AI/ AR/ VR are transforming their role, purpose and creative process.
I say AI/ AR/ VR because one of my observations from attending the Cannes Lions this year is that these 3 disciplines are often grouped together and take up most of the innovation stage.
At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.