Tips and tools for foreign entrepreneurs to approach the U.S. market

Video education session in which I share tips, tools and personal stories drawn from my global experience to help foreign entrepreneurs prepare to enter the US market. Some of these tips all also be applicable other international markets

Marie Sornin

How a 73 year old organization wins at innovation

The companies that win at innovation and successfully scale emerging technologies are the ones that experiment early and know which signs of growth to look at. The National Basketball Association might be a 73 year old organization, it is definitely this type of company.

Having worked closely with NBA at Twitter, not only were they one of the first sports league globally to fully embrace the power of real time public conversation for their audience engagement, they also understood quickly that it would grow the fandom of each team, allow players to express their personalities off the court, extend the reach of their TV broadcast as well as increase the value of sponsorship for their brand partners.

The NBA as also been an early partner of NextVR. With less than 1% of basketball fans globally ever setting foot in an NBA arena, the league turned to technology for ways to replicate the unique court-side experience.

Here is what I have seen them do over the last 4 years working in partnership with the NBA:

  • The relentless appetite to innovate comes from the top. This helps identify trends early and permission to experiment.
  • Everyone comes to new opportunity with an open mind and is willing to let the partner (in my case Twitter and NextVR) guide the project with their expertise.
    The NBA sets the standards and the direction they are looking for in the partnership and then they get out of the way allowing the experts to do their best job.
  • Once the model works, they scale quickly.
  • Finally, once the program is scaling, collaborative creative thinking brings new idea to constantly evolve new products.

Hear more about the NBA innovation philosophy from Adam Silver the NBA commissioner himself at the AT&T Shape conference which took place on June 23 2019.

Marie Sornin

Why immersive media will simply be media

This Ted Talk by Chris Milk, never ceases to remind me why I believe that media will become immersive media, or should I say why immersive media will simply be media…

Marie Sornin

The future is private and immersive: #F82019 takeaways

F8 2018

It doesn’t come as a surprise that Facebook is using F8, its yearly developers conference, to explain how it is rebuilding its platforms and how it will run the company around Privacy. 

In a nutshell, a privacy focused social network means that Facebook is going to be the Living room vs. being the Town Hall, which has always been Twitter’s territory. So, everyone is now finding its place in the world. 

The tech press is doing a good job at covering this aspect and the 6 product principles (encryption, reduced permanence, safety, interoperability, secure data storage), so I am focusing this post on what I have heard specifically about immersive computing.

It is clear that Facebook’s he future is private, it is also clear the future of computing is immersive.

Zuckerberg kicked off the Oculus section of the opening keynote with a simple statement “This is going to be a BIG year for VR“.
So, this year, it is not about the long-term vision and engineering break throughs around immersive computing, it is all about reveling what the VR community was expecting, ship date (May 21st) and pricing ($399) or the Oculus Rift S and Quest.

With Oculus Quest, it feels like the promise of VR is finally going to live up to the user’s expectations: for the 1st time people can move around in experiences, no cable, no external tracking, all made possible by Oculus insights. It is easy to carry, and content can be casted to smart phones or TV- Read detailed product review here

Oculus is the next computing platform and it now has a suite of interoperable products for everyone: Go for immersive media + Rift and Quest for gaming.

At F8 Oculus also announced enterprise packages for Go & Quest with features adapted to large scale organizations such as bulk upload and control, quick replacement, extended warranty and support – all the details at oculus.com/business

Walmart which is training 1 Million associates with STRIVR about customer service scenario is a great case study to demonstrate the power of VR training:
According to a survey shared by Oculus:

  • Training time in VR is reduced by 40% compared to traditional training methods
  • 70% employees trained in VR outperformed employees trained with traditional training methods.

For medical training, piloted by Johnson & Johnson: surgeons trained to perform a specific procedure in VR outperformed surgeon trained with traditional methods by +230% on various scale of criteria. This is simply due to the fact that surgeons trained in VR feel like they have already done the procedure rather than rehearsed for it.

And finally since eye contact and full body language are absolutely critical to sense of presence and making connections in VR, the Oculus team shared their full body codex avatars prototypes.
Unfortunately, it is still years away to being a consumer product. This work is really impressive and goes all the way back to understanding how the human body works : from brain to bones to muscles to skin and layering fabric movement of the clothes on top.
If that was not complex enough, new social norms need to be created so that people can build social fabric in VR. For that element, Facebook’s knowledge of the social graph is a key asset. A t
oolkit available for developers around safety and integrity and there will be more to come at Oculus Connect…

Marie Sornin

 

 

 

 

 

 

 

Is binge watching the future of sports broadcasting?

F1-drive-to-survive: Is binge watching the future of sports broadcasting

I grew up in a European household with 3 brothers into motor sports. Needless to say that on Sundays, when the TV was on, Formula 1 was on.
However, I don’t remember ever watching a full grand prix, let alone following a season or cheering for drivers, even though the most epic rivalries of the time between Alain Prost, Ayrton Senna and Michael Schumacher were in full swing.

Yet, last week, something unbelievable happened to me : I BINGE WATCHED F1!

The F1 drive to Survive ten-part documentary series premiered on March 8 2019 a few weeks short of the 2019 season kick off.
The brilliant executive producers James Gay-Rees, Paul Martin and Sophie Todd give the audience an all access look at the 2018 Formula 1 World Championship. Its unparalleled footage to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team immerse viewers inside the cockpits, the paddock and the lives of the key players in Formula 1.

This show packs everything an avid fan would want in a season of their favorite sport: the action and the thrill, the victories and defeats, the clashes and crashes, duels, gossip, behind the scenes, etc… the difference with a regular season coverage is that it is all available to you on demand and you can (attempt to) fully control your viewing experience.

So, this anecdotal experience made me wonder: Is binge watching catching up with live sports?

Marie Sornin

 

 

 

From mobile 1st to 5G

The annual #NBAAllStar weekend just wrapped up.
Beyond the dunks and three pointers, the NBA All Star is also a celebration of the NBA’s technology innovation. This year one of the key innovation theme on everybody’s mind was 5G.

Interviewed by Peter Kafka, Executive Editor of Recode during the NBA All Star 2019 tech summit, Randall L. Stephenson Chairman, CEO and President of AT&T predicts that 5G will be operational in major US cities in 3 years.

Even if some experts view this timing as slightly too optimistic, with 5G, what is already true for Gen Z will become a fact for everyone: There will not be a difference between our digital world and our real world.

Content will be transformed into new types of experiences; ones that will be seamlessly and contextually integrated into our lives, fully immersive and personalized. Believe it or not, this will all be made possible thanks to zero latency.
No latency seems like an obvious necessity for applications such as self driving cars, but why would it be so important to media applications?

No latency is a monumental change for media

No latency means that 5G is taking data access, computing power and storage away from hardware and onto the cloud… which makes devices such as nReal light, the first ready-to-wear mixed reality glasses possible…. this type of hardware, paired with a 5G phone and network will finally make digital, portable, immersive and augmented live experiences real for everyone!

nReal light.
nReal Light at CES 2019

One finishing thought about 5G:
Remember your landline?
According to Randall L. Stephenson this is how you will feel about your wifi 3 to 5 years from now…
This is how monumental the change brought by 5G is!

Marie Sornin

Source:
* Statista 2018: global mobile video traffic in terabytes per month
** Statista 2017: US TV consumption in hours per month

 

Virtually real: Your front row seat to the world – Cannes Lions Interactive stage keynote

Cannes Lions 2018 interactive stage keynote

In 2018, I was invited to present at the Cannes Lions about the future of experiences. Here is the story “ Virtually real: your front row seat to the world” that I presented on the interactive stage.

Marie Sornin