MEDIAWATCH #4: China

It is slightly more difficult to find robust information about the Chinese media landscape than any other country I have researched so far.

Here is an overview of what I have compiled from multiple sources

Chinese media landscape

Download the Mediawatch PDF

Additional read if you want to go deeper:

The State of Chinese Advertising

Social, Digital & Mobile in China 2014

Marie Sornin

MEDIAWATCH #3: Australia

I am back in Australia, a country that I know well, yet the media landscape is evolving quite fast with some big moves happening during my week such as Channel 7 launching its new live streaming site for the Melbourne Cup, Optus snapping the EPL rights from Foxtel…

For those who are not as familiar wit the local Australian media & digital landscape, here is my new & improved mediawatch, now as an infographic.

Mediawatch Australia

Download the Mediawatch Australia PDF

Marie Sornin

How to organically grow your followers on Twitter?

I have committed to volunteering at Kevin Richardson wildlife sanctuary in South Africa in 2016.
Until then, I am helping him and his wife Mandy with their digital and social media presence.

They recently asked me for advise about how to organically grow their followers on Twitter.
I thought that the tips I prepared for them, could also be valuable for you.

Here they are.

1- Know who you are talking to:

  • Use Twitter analytics to understand the profile of your organic audience and track your performance over time.
    Go to analytics.twitter.com to activate.
  • Define conversation themes based on your followers traits. You will be more interesting to your reached audience end therefore more users might follow you.

2- Leverage all your marketing material:
Twitter is the best touchpoint to enable your audience to interact with you in real time. Remind them when they see your brand!

  • Your online assets of course:
    • Embed your Twitter timeline into your website:
      This will show your live activity and entice your website visitors to follow you.
      If your website template is not pre built with this feature, click on this link to know how.
    • Same goes for the the follow button:
      Add a follow button to your website and email signature (if you can’t figure this out, just write your @handle with a hyperlink)
    • Try adding call to action to your videos:
      Add a screen at the end of your videos with a call to action to follow you on Twitter (always showing your @handle + a clear call to action).
  • Your offline ones as well:
    • Show your @handle on all your marketing tools: brochures, business cards, leaflets, sales receipts, newsletters T shirts, vehicles, cup cakes,….Wherever people might see your brand when they have their mobile phones handy, add Twitter. Be creative with it, try things out!
      Remember that “Follow us on Twitter” or the Twitter bird is not enough. Be specific, show your @handle: Follow us on Twitter @mariesornin
    • This is also true for speaking engagement/ public appearances:
      Include your @handle in your slides, call out the audience to follow you when you start.
      Get your staff and the conference/ program organizers/ audience to live Tweet the key elements of your speech. Make sure that they mention your @handle and # of the event in their Tweets.

3- Give and Get:

Like in any conversation being engaging is key to making people want to talk to you again.
Twitter works the same way.
When you are engaging to your current followers, they will carry your message out extending your “earned” visibility and consequently bringing you new followers.
There are several ways of doing so on Twitter, here are some important ones:

  • Let people know what to expect from Twitter account: Your photo, bio and URL on your Twitter profile are the 1st thing that people will see. Make it impactful and catchy.
  • Follow people who are important to you. They might follow you back
  • Mention people’s @handle in your tweets, tag them in your photos. They might reply, favorite and RT you (generating a greater earned footprint for your content)
  • Reply to the users mentioning you in a timely manner. They will feel engaged, gratified and will help spread your message to their followers when you need them to!
  • Tweet around the clock: your followers might scattered around the globe (Twitter analytics can tell you that), you must be visible to all of them regularly.
  • Use Twitter native tools: upload your photos on Twitter (links to an Instagram photo will get way less engagement), shoot videos from your mobile, build website cards to Tweet your site pages, try Vines & GIFs.

4- Leverage moments:

  • Insert your tweets in current topics of conversations.Use Search.twitter.com to find the the right #. Use them in your Tweets.

Try these tips and check the impact on your followers growth over time.
Alternate your implementation, don’t do everything at once so you can understand what pushes the needle and focus on these points.

And of course, since I work at Twitter, I couldn’t finish this post without a little push to our promoted products: if all that is working for you and you want to take it one step further, you can also add a Promoted Accounts campaign.

Any other tips that are worth sharing? Comment below!

Marie Sornin for @lionwhispererSA
After all that, if you care that at this current rate Lions might be extinct in 20 years, give Kevin a follow on Twitter: @lionwhispererSA

Day 1 with the Apple Watch

Everyone is wondering if the Apple Watch is worth buying.

There are way enough reviews about it to help you make a decision.

I bought the Apple Watch because I wanted to experience wearables.

This post is a documentation of my experience with it as I integrate it into my daily habits.

If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.

What I like What I don’t like

What I don’t know yet

Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
There are not a lot of apps available yet
Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus! Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents … I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level
The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both. Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate. The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.
The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way. I am yet to use Apple pay, Delta check in, SPG keyless room
The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear. How do I make the best use the camera command? Is this suppose to replace the selfie stick??

Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it

Stay tuned for more remarks as I learn more about it!

Marie Sornin

TVxTwitter- #MIPCOM2014 keynote

For those who missed it, here is the Twitter global TV team keynote at MIPCOM

Marie Sornin

#CannesLions 2014

I am approaching my Cannes Lions wrap up a bit differently this year.

Firstly, because I am still skeptical that [as epic as it is] the Volvo trucks epic split has been “realise sans trucages” as they would say in Cannes.

Secondly, because after 1 year at @Twitter I have been drinking too much blue koolaid [and I like it]

So here are my favorite tweets from this year’s #CannesLions :

Most innovative tweets: The selfies by @dronie

Most entertaining tweets: A refreshing way to meet the Lions winners by @ Vine & Wine

 

The geekiest Tweet goes to @skalifowitz:

 

The scariest Tweet is from @AdWeek:

 

The most philosophical Tweet by @jasondaSilva

 

Great take away from @Ogilvy that you can apply to your twitter practice for any event

 

Finally, finishing off with w little bit of inspiration from the great creative minds @Ogilvy:

 

 

Hope you enjoyed these tweets from Cannes

Marie Sornin

This is how to plan for the moment

From the Oreo dunk in the dark to British Airways #Lookup Live campaigns look seamless across devices, perfectly integrated in the moment, contextually relevant and of course therefore extremely engaging.

As a marketer you might ask yourself:
How? how can do these brands by pass all the insights research, multiple approvals, internal buys etc etc etc etc… to execute perfectly relevant campaigns at one point in time

Well guess what?

It is called plan for the moment, and it can be done!

Here is how Optus did during the State of Origin (which is the Australian version of the Super Bowl)

Marie Sornin