Is binge watching the future of sports broadcasting?

F1-drive-to-survive: Is binge watching the future of sports broadcasting

I grew up in a European household with 3 brothers into motor sports. Needless to say that on Sundays, when the TV was on, Formula 1 was on.
However, I don’t remember ever watching a full grand prix, let alone following a season or cheering for drivers, even though the most epic rivalries of the time between Alain Prost, Ayrton Senna and Michael Schumacher were in full swing.

Yet, last week, something unbelievable happened to me : I BINGE WATCHED F1!

The F1 drive to Survive ten-part documentary series premiered on March 8 2019 a few weeks short of the 2019 season kick off.
The brilliant executive producers James Gay-Rees, Paul Martin and Sophie Todd give the audience an all access look at the 2018 Formula 1 World Championship. Its unparalleled footage to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team immerse viewers inside the cockpits, the paddock and the lives of the key players in Formula 1.

This show packs everything an avid fan would want in a season of their favorite sport: the action and the thrill, the victories and defeats, the clashes and crashes, duels, gossip, behind the scenes, etc… the difference with a regular season coverage is that it is all available to you on demand and you can (attempt to) fully control your viewing experience.

So, this anecdotal experience made me wonder: Is binge watching catching up with live sports?

Marie Sornin




From mobile 1st to 5G

The annual #NBAAllStar weekend just wrapped up.
Beyond the dunks and three pointers, the NBA All Star is also a celebration of the NBA’s technology innovation. This year one of the key innovation theme on everybody’s mind was 5G.

Interviewed by Peter Kafka, Executive Editor of Recode during the NBA All Star 2019 tech summit, Randall L. Stephenson Chairman, CEO and President of AT&T predicts that 5G will be operational in major US cities in 3 years.

Even if some experts view this timing as slightly too optimistic, with 5G, what is already true for Gen Z will become a fact for everyone: There will not be a difference between our digital world and our real world.

Content will be transformed into new types of experiences; ones that will be seamlessly and contextually integrated into our lives, fully immersive and personalized. Believe it or not, this will all be made possible thanks to zero latency.
No latency seems like an obvious necessity for applications such as self driving cars, but why would it be so important to media applications?

No latency is a monumental change for media

No latency means that 5G is taking data access, computing power and storage away from hardware and onto the cloud… which makes devices such as nReal light, the first ready-to-wear mixed reality glasses possible…. this type of hardware, paired with a 5G phone and network will finally make digital, portable, immersive and augmented live experiences real for everyone!

nReal light.
nReal Light at CES 2019

One finishing thought about 5G:
Remember your landline?
According to Randall L. Stephenson this is how you will feel about your wifi 3 to 5 years from now…
This is how monumental the change brought by 5G is!

Marie Sornin

* Statista 2018: global mobile video traffic in terabytes per month
** Statista 2017: US TV consumption in hours per month


Virtually real: Your front row seat to the world – Cannes Lions Interactive stage keynote

Cannes Lions 2018 interactive stage keynote

In 2018, I was invited to present at the Cannes Lions about the future of experiences. Here is the story “ Virtually real: your front row seat to the world” that I presented on the interactive stage.

Marie Sornin

Industries of the future

A must watch for anyone who is interested in the future of technologies and its impact on geopolitics, or anyone who has the most important job in the world in the world: being a parent.

If you want to go deeper, I highly recommend the book written by Alec Ross- former Sen. Advisor Innovation for SecState Hillary Clinton: Industries of the future

Marie Sornin

I tried Google Glass

At Google I/O, I participated in the Women TechMaker event. A few people were wearing Google Glass and had the opportunity to ask for feedback about their experience and try a pair. Here is what I captured.

There seems to be 2 types of devices floating around: the general public Glass (ordered at I/O 12) and the Googlers Glass, which is still prototype and not allowed to be shared photographed or filmed (even though they look identical to the general public one).

So, I met a nice enough lady, who ordered hers at I/O last year and let me try it on. The frame is very light and comfortable it is actually not at all like wearing glasses. You can easily forget that you are wearing it. The whole system is included in the frame (a thicker part at the back of the left branch). It also serves as a navigation bar. I heard before that you had to carry extra parts. This not true. All the information is stored in the cloud and pictures taken are automatically uploaded on your G+ profile (I assume this needs to be set initially). The pack that comes along with Glass doesn’t need to be carried with all the time.

There is just a tiny piece of thick square glass sitting on the top of your right eye. To activate it you actually need to look up (if you look straight in you actually don’t really see the glass. It is very small, comfortable and not invasive). To activate a feature you say, “OK Glass” and then “Take a picture” or “What time is it?” or “Search for…”
The only features I tried were: “Take a picture” and “What time is it?”
I think the picture didn’t work. Just like Siri, it probably needs to get used to your voice and accent (yet again, this device needs to work harder to capture the French- Australian twang) and then for the time: 9.22 lit up on the top corner of my eye. Pretty cool!

Every Glass owner I talked to said they they loved it but were still getting used to it!

Google Glass
Google Glass

There will be a developers sand box at I/O that should start laying framework for developing apps for Google Glass. That should make its utility expand big and fast!
On a side note, what I also noticed is that guys mostly go for the grey model, whereas chicks choose the colors (blue, orange etc…)

Funny, but I haven’t seen anyone confident enough to wear it outside of Google environments, i.e. in the street

Note from Larry Page in the I/O opening keynote:
Glass is a new area for Google and the team wants to make sure that the experience makes people happy. The areas where it will develop are unknown, for now it is communication, and pictures… ultimately, a lot of current experiences will move to Google Glass and take technology out of the way.

The production numbers for the public are not available.

 Marie Sornin

How do good ideas happen

I remember in my early days at Leo Burnett hearing one of the creative directors say: “Luck finds the prepared minds” a quote from Louis Pasteur (responsible the major scientific breakthroughs, including pasteurization, or one of the ways that make French cheeses available throughout the world!). This quote still resonates with me and always helps me to get creative and not frustrated! If you work with creative people, they would all tell you that good ideas don’t just happen, the process takes a while before an idea reaches its full potential.

Creative thinking is one of the favorite parts of my job as a strategist and I can’t help but wonder what if my mind stops??? 

Earlier this week, I attended a networx event by “Ken and Barbie”, as pointed out on campaign brief, Justin Drape, Co-founder / Executive Creative Director – The Monkeys and Simone Drewry, Managing Director of Mango Sydney. They were talking about pitch process that agencies have to go through to win new business, and within the conversations a few good points were made about idea generation. This Tweet I sent during the evening summarizes it pretty well


 They both agreed that you first need to establish a vision. Without a vision, you will end up somewhere you probably don’t want to be. They also both briefly explained how they have came up with a framework for their staff to generate top of the game ideas. This involves, brainstorm sessions, sourcing inspiration and also stepping back from the business problem, office pressure, etc… have you noticed how sometimes, you come up with something that is really powerfull in your sleep, on the bus, or somewhere more intimate…  I had one of those when I went for a run yesterday morning. Psychologists agree that stress and worry, kill your creativity and that your maximum potential can only be achieved when your mind is free and clear. That’s what Simone  meant by adding “magic” in the creative thinking process! Shake up the work environment by having guest speakers, think tank sessions, days out of the office, fun times… Successful companies do that really well.  Google as an example allows a % of Googlers’ time to be dedicated to pro active developments. That’s how Google maps came to life, and how brilliant is Google maps?. I am wondering if that’s a how the wilderness downtown campaign also happened? 

 During the presentation, demonstration of the process was done by Justin who took us through the work done on the Ship Song project for the Sydney Opera House: 14 months in the making, a long maturation time, no compromise between the agency and the client, a lot of passion. This is what it took for those talented people to create something truly beautiful that Australia can be proud of:



So, remember: stick to your vision, liberate your mind, eat fruits (they are better than junk food to help your brain power!!!) get inspired and prepare for luck to strike. If you do all that, no worries to have, you will become a good idea expert!

 Marie Sornin