No tiara involved

I recently left Twitter and joined NextVR as the VP of revenue partnerships.
The #WomenOfNextVR welcomed me to their uplift lunch series where Melinda Witmer (guest speaker), Stefanie Yoshimura (software developer at NextVR) and myself shared our stories around the topic:

What is the biggest challenge of your career and how to overcome it

A tiara and cuffs might allow Wonder woman to gracefully extract herself from some tricky situations… as far as I am concerned, I only have a brain, a body and a few connected devices to “do epic shit” day in day out!

So, no tiara involved, here are some resources that I use to do so.

  • Nurture your creativity & confidence in your own time:
    Find and practice what gives you “thinking space”.
    The best ideas often come from unexpected places/ moments. This is because all the work you do throughout your busy work days sometimes needs a spark to ignite the insight that will give you the confidence to move forward with an idea or solve a problem.
    I often find that spark while surfing, that’s when I used to live in Australia, now that I live in NYC, it’s by walking the streets of the city with blasting house music in my headphones, or painting, meditating…
    Whatever it might be for you: cooking, playing with your kids, walking your dog, singing in the shower, doing your hair, dancing, watching cats on the internet, chasing double rainbows…. Make time for it!

 

  • A good read is always a good idea: 
    A trick that helps me read more is to swap social media time for reading time.
    From quotes, to articles, fiction or self development books, here are a few examples I love and find very useful:

 

Oh and one more thing, if ever in doubt about life, listen to the lyrics of this song (it seems crazy, I know. trust me on this one)

React and share your wonder woman/ super man tool kit!

Marie Sornin

SXSW 2017

Recently I found myself running out of books to read so I thought, this year I would approach sharing the learnings from #SXSW in a different way, by creating a reading list inspired by #SXSW 2017 keynote speakers.

Here it is:

  • Absolute TOP read for anyone working in a start up, at Twitter or Facebook, or fascinated by the Silicon Valley:  Chaos Monkey by Antonio Garcia Martinez
  • Amazon did tell me that I would enjoy Disrupted by Dan Lyons based on my Kindle purchase an also probably my average page turning speed, nb of hrs/ day, time to completion of Chaos Monkey , but after attending Dan Lyons  keynote “Ending the bro culture and bias in Start up land”, I can confirm that Amazon is probably right!

All the below are plugs from authors and speakers at #SXSW. I haven’t read them myself yet but won’t run out of books to read for a while.

Marie Sornin

 

How to [really] change your habits

This is one of the most powerful presentation I have seen about shaping your life with good healthy habits.

18 min well spent….

Marie Sornin

Trends from SXSW- Day 2

Today I focused as much as I could on sessions about videos with a brand panel about Live videos and  a session New York Times CEO about VR .
Here is a summary of day 2 (and the last day for me)
Live video:
Just one year after its launch at SXSW, Meerkat has announced that it is abandoning live streaming
Many keynotes from SXSW were periscoped from the official @handle of shows/ influencers- check this one out if you are a fan of Mr. Robot.
Everyone is convinced that Facebook live is perfectly set up to be (a) the leader in live video: It’s got the reach/ it’s integrated with the Facebook experience & is easy to use.
Mashable had a big partnership with Facebook Live a booth at the Mashable house.
Periscope is perceived like the best tool, best features and a must when it comes to Live video strategy.
Advertisers love the lightweight/ low production budgets of live video + the fact that the audience is totally integral from to the storyline
Some grey areas for advertisers are:
They haven’t figured out when to start promoting a live video campaign (early is frustrating for the audience, close to the broadcast only brings little reach).
They all agree that it is important to promote live content across multiple platforms: FB/ Insta/ Twitter
VR:
VR cameras are already becoming easier & cheaper to access, however production and story telling still remain very complex.
Cross function collaboration is paramount to execute VR well.
Monetization potential is strong for the future but for now, budgets & commitment are only coming from partners innovation funds and from those ready to take some risks (doesn’t mean budgets are small, just scarce)
Based on the New York Times experience, we are not too far off from citizen journalism in VR. The Olympics might be the tipping point where we start seeing a lot of VR content from professionals as well as amateurs.
Google is fully invested in supported media outlet to produce VR content (Google cardbord + developing computing power & Software?)

Trends from #SXSW- Day 1

I concentrated my selection of keynotes and panels focused on the future of media.
Here are the key trends that emerged from what I have seen on the 1st day of SXSW.
1- Marketing moments:
From Google, to Facebook, Twitter and start ups in the advertising industry. Everyone is shifting from audience clusters to moments that matter.
Intent is the new demographic.
Marketing mastery is about predicting intent and providing passive automation (amazon, for instance, is already very good at it. ever noticed? no? that’s why they are good)
2- Instant gratification/ gamification:
In the wake of Periscope, Instagram, Snapchat, services like Uber, Instacart, Postmates and now magic & operator are transforming consumers expectations in fields a lot broader than social media.
These features are becoming key to consumer loyalty.
3- Connected devices:
The internet of things; that is when your car will allow you to buy a ticket for a movie on your way to the mall and have the soundtrack of the movie added to your playlist by the time you get out of the theatre.
This is making the 2 above points extremely more complex.
It is not about multi screen any more but a simple and ubiquitous user experience. That is the goal sought by marketers
For now, the majority agree that the experience must be centered on the smart phone. The device that is still at the core of the connectivity.
4- VR:
VR is the hot topic on everybody’s mind, from sport to media to retail.
It all seems very experimental still, which of course brings the questions about computer power and graphical computer. How long until this really hits us?
Haven’t heard a lot about live video yet, but that’s day one.
I have some more exploration to do!
Tweet @mariesornin if you are at #SXSW2016