Trends from SXSW- Day 2

Today I focused as much as I could on sessions about videos with a brand panel about Live videos and  a session New York Times CEO about VR .
Here is a summary of day 2 (and the last day for me)
Live video:
Just one year after its launch at SXSW, Meerkat has announced that it is abandoning live streaming
Many keynotes from SXSW were periscoped from the official @handle of shows/ influencers- check this one out if you are a fan of Mr. Robot.
Everyone is convinced that Facebook live is perfectly set up to be (a) the leader in live video: It’s got the reach/ it’s integrated with the Facebook experience & is easy to use.
Mashable had a big partnership with Facebook Live a booth at the Mashable house.
Periscope is perceived like the best tool, best features and a must when it comes to Live video strategy.
Advertisers love the lightweight/ low production budgets of live video + the fact that the audience is totally integral from to the storyline
Some grey areas for advertisers are:
They haven’t figured out when to start promoting a live video campaign (early is frustrating for the audience, close to the broadcast only brings little reach).
They all agree that it is important to promote live content across multiple platforms: FB/ Insta/ Twitter
VR:
VR cameras are already becoming easier & cheaper to access, however production and story telling still remain very complex.
Cross function collaboration is paramount to execute VR well.
Monetization potential is strong for the future but for now, budgets & commitment are only coming from partners innovation funds and from those ready to take some risks (doesn’t mean budgets are small, just scarce)
Based on the New York Times experience, we are not too far off from citizen journalism in VR. The Olympics might be the tipping point where we start seeing a lot of VR content from professionals as well as amateurs.
Google is fully invested in supported media outlet to produce VR content (Google cardbord + developing computing power & Software?)

Trends from #SXSW- Day 1

I concentrated my selection of keynotes and panels focused on the future of media.
Here are the key trends that emerged from what I have seen on the 1st day of SXSW.
1- Marketing moments:
From Google, to Facebook, Twitter and start ups in the advertising industry. Everyone is shifting from audience clusters to moments that matter.
Intent is the new demographic.
Marketing mastery is about predicting intent and providing passive automation (amazon, for instance, is already very good at it. ever noticed? no? that’s why they are good)
2- Instant gratification/ gamification:
In the wake of Periscope, Instagram, Snapchat, services like Uber, Instacart, Postmates and now magic & operator are transforming consumers expectations in fields a lot broader than social media.
These features are becoming key to consumer loyalty.
3- Connected devices:
The internet of things; that is when your car will allow you to buy a ticket for a movie on your way to the mall and have the soundtrack of the movie added to your playlist by the time you get out of the theatre.
This is making the 2 above points extremely more complex.
It is not about multi screen any more but a simple and ubiquitous user experience. That is the goal sought by marketers
For now, the majority agree that the experience must be centered on the smart phone. The device that is still at the core of the connectivity.
4- VR:
VR is the hot topic on everybody’s mind, from sport to media to retail.
It all seems very experimental still, which of course brings the questions about computer power and graphical computer. How long until this really hits us?
Haven’t heard a lot about live video yet, but that’s day one.
I have some more exploration to do!
Tweet @mariesornin if you are at #SXSW2016

The art of asking

One thing I want to do more of this year is ask.
Might it be being curious, asking for help, asking the right question…

Here an awesome testimonial of what can happen when you dare to ask:

You can follow Amanda Palme on Twitter @amandapalmer

Marie Sornin

6 French geeks and the #Applewatch

@ppc gathered a few French experts who have been using the #AppleWatch since its release on April 24.

@ppc@vincent_ducrey ,@bdescary  @olivierfrigara  @jmarc  and myself got together to share our experience with the AppleWatch so far.

Voici nos points the vue (in French):

Marie Sornin

Week 3 with the #AppleWatch

Wearing the #AppleWatch is now part of my daily routine.
After 3 weeks of wearing it, I am starting to have a better picture of its value.
Here is the change of behavior since my last post.

  • I wear it like an accessory:

I am now used to putting it on every morning, docking it every night.
Battery life is not an issue for me (unless I forget the charger when I go away)

Also, it is a great conversation starter.
If you are single and looking for a date on the  tech/ media scene. This motivation is enough to order your #AppleWatch right now.
Once everybody starts wearing them, this won’t last, so do what you have to do!

  • I waiting for more apps.

Being first might be a + on the dating front, it is not on the usage front.

There are not a lot of apps available yet and the ones that are, are 1st generation. They have been developed without real user experience.
According to Apple staff, the experience is only going to get better with the ecosystem growing.

Some new apps like trip it are coming out, but what will be really valuable for me are Spotify, Duolingo, google maps, translate… unfortunately, Google apps are likely to come last as they are supporting the growth of Android first.

I have also tried boarding a flight wit the delta app and this pretty cool. No more holding your phone to the scanner. Just swipe you wrist and you are done! Apple pay (yet to try it) is also great!

  • Remote control your phone.

In my last post, I was saying how frustrated I was that the watch doesn’t have a browser.
Although this remains the fundamental question: Does it bring enough value to fit in my current usage of connected devices?
I think I will only get the answer when a full echo system of app is available

For now, it helps me remote control my phone: When I get a notification, I quickly glance at it and decide if I want to take action on my phone (or laptop)

No more missed calls when your phone is on silent.

Control your camera (I have been shown how you can spy on what’s happening behind you. Put your phone in your back pocket. activate the camera on the phone and watch what’s happening behind you)

Same goes for your music if you use iTunes or Pandora and hopefully soon Spotify, Sonos, why not GoPro.

So, it is still not a clear cut on wether the benefits that the #AppleWatch brings to my life are worth its USD 395.
I am afraid it will only become clearer as more dedicated apps become available and more people start wearing it too!

Marie Sornin

Do you believe in magic?

Do you believe in magic?

I do. Actually, I believe in the magical power of technology.

Something quite extraordinary happened to me today.
As I was getting on the NYC subway, I hear this guy playing the saxophone. His music was really good. I mean real good!
Listen to him here:

Isn’t he great?

Since the launch of the Periscope app, I have been playing with it, looking for interesting stuff to broadcast (like my #travelroulette experiment).
So as I hear this guy’s tunes, I get my Iphone out and start Periscoping him.
I thought that good live music from NYC subway would surely get some some attention.

In a few seconds, over 150 people joined in from UAE, London, Belgium, Italy, Scotland, etc… They were complementing his music, requesting songs, and begging me to tip him (which I did, twice!).

Over150 people joined on Periscope

Over150 people joined on Periscope

I told him that he was playing for an audience an international through my Iphone. He couldn’t believe it. I showed him the app and explained how it worked.

In 4.50 min of footage attracted over 2,000 hearts (equivalent to favorites or likes) and generated apprx 2h30min viewing time!

What was supposed to be a simple subway ride magically turned into a wonderful shared experience.

I carried on with my commute with a smile on my face and an unexpected sense of lightness and gratitude.

If, you feel like creating some magic into your life, download the Periscope IOS app and share your best moments with the world!

Live music from NYC Subway on Periscope

Live music from NYC Subway on Periscope

Marie Sornin

A different type of chaos

As I enter my first winter in New York, Juno, the historic blizzard is bringing Chaos to the city. The irony is that I am looking at this dangerous mess on the TV screen of my air conditioned hotel room perched above “a different type of chaos”.

I spend half of my life in the most organized city in the world: NYC where everything runs on time, or should I say where time runs everything… and the rest in other urban amalgams such as Mexico city, Jakarta, where time doesn’t seem to matter.

I am on a business tip over the next 7 weeks. I will share my thoughts as I travel from Mexico City to Jakarta, Delhi Mumbai, Sydney, Tokyo and Singapore.

Here is the first philosophical thought that emerged in mind after a few days on the road,:
Is there a way out of the vicious circle of growth?

Might it be Sao Paulo, Jakarta, Mexico City… progress is creating mess and mess appears greater progress.

Everywhere you look you can see a construction site: roads are getting larger, buildings are getting taller, more electric cables are wired. So I wonder: is growth ever going to catch up with the chaos, or will chaos always be there as long as there is growth?

Illustration by example:
As crazy as it sounds: Jakarta a city that counts 10 million souls is only building its metro in 2014.

As a results, the roads which were already totally congested are getting even more clogged because of the roadwork.

Great, metro is super good news for the population and the environment, but…

As the metro is getting built, so are thousands of high-rise buildings crushing traditional housing.

Once these buildings are populated with homes and business, is going to cope. How about telecommunication infrastructure?

This will create need for more construction, throwing the vicious circle of growth into a spin!

Should I become an urban planner?

Next stop Sydney… don’t get me started about Military road