How to [really] change your habits

This is one of the most powerful presentation I have seen about shaping your life with good healthy habits.

18 min well spent….

Marie Sornin

The art of asking

One thing I want to do more of this year is ask.
Might it be being curious, asking for help, asking the right question…

Here an awesome testimonial of what can happen when you dare to ask:

You can follow Amanda Palme on Twitter @amandapalmer

Marie Sornin

Twitter Amplify

Some good work started in Australia in 2013 that I continued globally from New York with @TwitterAmplify

Marie Sornin

TVxTwitter- #MIPCOM2014 keynote

For those who missed it, here is the Twitter global TV team keynote at MIPCOM

Marie Sornin

This is how to plan for the moment

From the Oreo dunk in the dark to British Airways #Lookup Live campaigns look seamless across devices, perfectly integrated in the moment, contextually relevant and of course therefore extremely engaging.

As a marketer you might ask yourself:
How? how can do these brands by pass all the insights research, multiple approvals, internal buys etc etc etc etc… to execute perfectly relevant campaigns at one point in time

Well guess what?

It is called plan for the moment, and it can be done!

Here is how Optus did during the State of Origin (which is the Australian version of the Super Bowl)

Marie Sornin

Create the future

Larry Page, CEO & Co founder of Google participated in TED2014.

The whole interview by Charlie Rose is totally worth watching on the TED site here.
You will discover some great insights on what position Google will take in our future.

Outside of the inventions and innovation projects Larry talks about, I found his closing comment particularly impactful.

I think all of us working in media & technology should think about it every day:

Focus on creating the future today

Marie Sornin

Consumer insights on steroids

Imagine if you could record your life… that is the idea behind a lot of new technologies and wearable devices. Every parent who has used Google Glass love that they can take pictures of their kids every moment, creating price less memories.

With a much more complicated toolkit, that is what Deb Roy and his family have done over several years. This gave birth to an incredible set of data and later to BlueFin, the technology behind the new Twitter TV Ad Targeting solutions.

WELL WORTH watching!

Marie Sornin