Is binge watching the future of sports broadcasting?

F1-drive-to-survive: Is binge watching the future of sports broadcasting

I grew up in a European household with 3 brothers into motor sports. Needless to say that on Sundays, when the TV was on, Formula 1 was on.
However, I don’t remember ever watching a full grand prix, let alone following a season or cheering for drivers, even though the most epic rivalries of the time between Alain Prost, Ayrton Senna and Michael Schumacher were in full swing.

Yet, last week, something unbelievable happened to me : I BINGE WATCHED F1!

The F1 drive to Survive ten-part documentary series premiered on March 8 2019 a few weeks short of the 2019 season kick off.
The brilliant executive producers James Gay-Rees, Paul Martin and Sophie Todd give the audience an all access look at the 2018 Formula 1 World Championship. Its unparalleled footage to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team immerse viewers inside the cockpits, the paddock and the lives of the key players in Formula 1.

This show packs everything an avid fan would want in a season of their favorite sport: the action and the thrill, the victories and defeats, the clashes and crashes, duels, gossip, behind the scenes, etc… the difference with a regular season coverage is that it is all available to you on demand and you can (attempt to) fully control your viewing experience.

So, this anecdotal experience made me wonder: Is binge watching catching up with live sports?

Marie Sornin

 

 

 

From mobile 1st to 5G

The annual #NBAAllStar weekend just wrapped up.
Beyond the dunks and three pointers, the NBA All Star is also a celebration of the NBA’s technology innovation. This year one of the key innovation theme on everybody’s mind was 5G.

Interviewed by Peter Kafka, Executive Editor of Recode during the NBA All Star 2019 tech summit, Randall L. Stephenson Chairman, CEO and President of AT&T predicts that 5G will be operational in major US cities in 3 years.

Even if some experts view this timing as slightly too optimistic, with 5G, what is already true for Gen Z will become a fact for everyone: There will not be a difference between our digital world and our real world.

Content will be transformed into new types of experiences; ones that will be seamlessly and contextually integrated into our lives, fully immersive and personalized. Believe it or not, this will all be made possible thanks to zero latency.
No latency seems like an obvious necessity for applications such as self driving cars, but why would it be so important to media applications?

No latency is a monumental change for media

No latency means that 5G is taking data access, computing power and storage away from hardware and onto the cloud… which makes devices such as nReal light, the first ready-to-wear mixed reality glasses possible…. this type of hardware, paired with a 5G phone and network will finally make digital, portable, immersive and augmented live experiences real for everyone!

nReal light.
nReal Light at CES 2019

One finishing thought about 5G:
Remember your landline?
According to Randall L. Stephenson this is how you will feel about your wifi 3 to 5 years from now…
This is how monumental the change brought by 5G is!

Marie Sornin

Source:
* Statista 2018: global mobile video traffic in terabytes per month
** Statista 2017: US TV consumption in hours per month

 

Lessons learnt in the surf applied to life

Every surfer will tell you that surfing is not just a sport, it is a way of life.
I entirely agree; some of the things I learnt surfing are also totally applicable to life outside of the water.

Here are some of these nuggets:

  • Never turn your back to the ocean: Observe what’s in front of you. The good, the bad, the ugly, face it and embrace it.
  • Surf in every condition:
    There is only one way to improve. Practice and practice again.
  • Eddie would go:
    You might not always have a good session but you will never regret getting in the water. Don’t hold back, go for it!
  • Respect priorities:
    Learn the rules of the game and when it’s your turn to play, don’t let anyone steal your opportunity!
  • Be humble:
    The ocean will always be more powerful than you. Don’t let it remind you, it hurts – a lot.
  • The winner is the one having the most fun:
    It doesn’t matter how well you ride, how man waves you catch, how radical (or not) your maneuvers may be as long as you are having fun you are doing it right!

And finally, last but not least,

  • Keep our oceans clean:
    There is no metaphor in this one. The ocean is not only the playground of surfer, the ocean is life. We must protect it.

Marie Sornin

 

Life hack: How to read more?

One of my 2018 new year’s resolution was to read one book per month. To do so, I made some simple yet powerful adjustments to my daily life: I swapped social media time for kindle time.

Easier said than done… after multiple failed attempts (as I am sure most of you can relate), the trick that worked for me was to delete most of my social media apps from my phone, carry my kindle in my bag everywhere I went and consciously reach for it during down times: commute, airport, line at the super market, hairdresser… That worked. I read 17 books in 2018!
Also always line up your next read before you finish your current one.
If you need some inspiration, here my 2018 reading list (not in order of preference). I recommend all of them, especially the ones in bold:

  • Powerhouse by James Andrew Miller
  • Porcelain, by Moby
  • Neuromancer by William Gibson
  • Hit makers by Derek Thompson
  • 50 shades of grey by E.L. James
  • Future presence by Peter Rubin
  • Shoe dog by Phil Knight
  • Grit: The power of passion & perseverance
  • Da Vinci by Walter Isaacson
  • Post American World by Fareed Zakaria
  • Alice in Wonderland by Lewis Carroll
  • The shock doctrine by Naomi Klein
  • Exponential living by Sheri Riley
  • Born a crime by Trevor Noha
  • The rules of civility by Amor Towles
  • Part of the tribe by Kevin Richardson
  • L’Horizon a l’envers by Marc Levy

    Marie Sornin

Virtually real: Your front row seat to the world – Cannes Lions Interactive stage keynote

Cannes Lions 2018 interactive stage keynote

In 2018, I was invited to present at the Cannes Lions about the future of experiences. Here is the story “ Virtually real: your front row seat to the world” that I presented on the interactive stage.

Marie Sornin

Cannes Lions 2017: VR on the Croisette

Publicis bold statement about shifting resources into AI rather than continuing to showcase its work on the Croisette, seems to be creating more buzz than the 2017 Cannes Lions winners.
The industry is concerned about what it means for International Festival of Creativity, It also reveals a lot about the value of agencies in a world where AI/ AR/ VR are transforming their role, purpose and creative process.

I say AI/ AR/ VR because one of my observations from attending the Cannes Lions this year is that these 3 disciplines are often grouped together and take up most of the innovation stage.

My focus for this post is going to be on VR: How was VR represented at the 2017 International Festival of Creativity ?

First, some general observations:

  • VR campaigns have swept awards in the innovation & digital craft categories
  • The differentiating points of campaigns come from outstanding level of creativity or utility, rather media strategy
  • Google stands out with 4 awards (TiltBrush, Earth VR, Google Arts & Culture)
  • Independent specialist agencies (e.g.: Analog & Rewind)are ahead of the global holdings

Now, here are the Lion winners showing what VR can do for creativity & advertising:

Digital Craft Grand Prix Lion: Bjork
REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET

Innovation Grand Prix+ Bronze Digital Craft Lions: Audi
THE ENTER SANDBOX VR EXPERIENCE

Innovation + Digital Craft Gold Lions: Google
GOOGLE TILT BRUSH

Digital Craft Silver Lion: Nike
NIKE ID VR STUDIO

Digital Craft Silver Lion: BBC
BBC HOME: A VR SPACEWALK

Digital Craft Bronze Lion: Google
BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN

Innovation Bronze Lion: Google
GOOGLE EARTH VR

Congrats to the creators and brands who won some VR Lions.
Marie Sornin

 

 

 

MEDIAWATCH #11: UAE in 2017

At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.

Mediawatch #11 UEA
Mediawatch #11 UEA