Voici nos points the vue (in French):
- I wear it like an accessory:
I am now used to putting it on every morning, docking it every night.
Battery life is not an issue for me (unless I forget the charger when I go away)
Also, it is a great conversation starter.
If you are single and looking for a date on the tech/ media scene. This motivation is enough to order your #AppleWatch right now.
Once everybody starts wearing them, this won’t last, so do what you have to do!
- I waiting for more apps.
Being first might be a + on the dating front, it is not on the usage front.
There are not a lot of apps available yet and the ones that are, are 1st generation. They have been developed without real user experience.
According to Apple staff, the experience is only going to get better with the ecosystem growing.
Some new apps like trip it are coming out, but what will be really valuable for me are Spotify, Duolingo, google maps, translate… unfortunately, Google apps are likely to come last as they are supporting the growth of Android first.
I have also tried boarding a flight wit the delta app and this pretty cool. No more holding your phone to the scanner. Just swipe you wrist and you are done! Apple pay (yet to try it) is also great!
- Remote control your phone.
In my last post, I was saying how frustrated I was that the watch doesn’t have a browser.
Although this remains the fundamental question: Does it bring enough value to fit in my current usage of connected devices?
I think I will only get the answer when a full echo system of app is available
For now, it helps me remote control my phone: When I get a notification, I quickly glance at it and decide if I want to take action on my phone (or laptop)
No more missed calls when your phone is on silent.
Control your camera (I have been shown how you can spy on what’s happening behind you. Put your phone in your back pocket. activate the camera on the phone and watch what’s happening behind you)
Same goes for your music if you use iTunes or Pandora and hopefully soon Spotify, Sonos, why not GoPro.
So, it is still not a clear cut on wether the benefits that the #AppleWatch brings to my life are worth its USD 395.
I am afraid it will only become clearer as more dedicated apps become available and more people start wearing it too!
Everyone is wondering if the Apple Watch is worth buying.
There are way enough reviews about it to help you make a decision.
I bought the Apple Watch because I wanted to experience wearables.
This post is a documentation of my experience with it as I integrate it into my daily habits.
If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.
|What I like||What I don’t like||
What I don’t know yet
|Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th||It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
|There are not a lot of apps available yet|
|Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus!||Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents …||I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level|
|The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both.||Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate.||The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.|
|The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way.||I am yet to use Apple pay, Delta check in, SPG keyless room|
|The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there||I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear.||How do I make the best use the camera command? Is this suppose to replace the selfie stick??|
Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it
Stay tuned for more remarks as I learn more about it!
Spending the day at #iStrategy, global marketing conference. I won’t summarise the keynote sessions. You will be able to find most of them on iStrategy site. However, I am extracting the common themes I find throughout the multiple presentations.
Amazing line up to start day 1 Ken Segall (ex Apple creative director, the man responsible for “I” everywhere, follow up by Jason Hincks (co founder & CEO of Movember), as well as a Panel of retailers etc…
The leanrings behind their success stories can be summarised in 5 themes:
1-Simplicity is what makes people fall in love with brands:
This was very much, Steve Jobs’ philosophy and how he drove Apple from near bankruptcy to global success. Making users love Apple and its products was all he truly cared about. Why? He turned computer users into Apple fans by making simplicity the ultimate sophistication.
From his experience, Ken Segall explained that being simple is not easy. A pure idea is battled by over populated meetings, negativity current affairs, competitors fighting back… all these currents push you to complexity… He summarised how to achieve simplicity by a quote from Antoine de Saint Exupery “ Perfection is achieved not when there is nothing left to add but when there is nothing else to remove”.
My French touch says: Simplicity is sexy!
This trend is also reflected in the way retail is changing. Technology is actually making the customer journey longer and ever more complex: discovery> search>buy>acquire>use & share>relationship. There are now more channels than ever before, the role of retailers is to bring them together into a seamless customer experience. In store influences online behaviour and vice versa. The key is to make it simple & compelling. John Batistich (Director Marketing, Westfiled) shopping world tour showed some great shopping experiences from Eataly food theater to Nike wearable devices, Burberry Flagship store and Uniqlo clothes to change the world. From his point of view, the next big change is location profiling. This is simple: bring customer, content and context together!
I have talked about that in many of my posts as it is an absolute pillar of social media success. It came out strongly again in the beautiful Movember story. Authenticity is what prevents Movember from turning into white noise on the marketplace . How have the Movember team managed to keep their idea growing over 10 years and across multiple countries? Simply (ahha) by putting the fun factor as a priority over raising funds (of course raising funds is important, but is not the main reason why guys join!) and by refreshing their brand every year with a campaign theme that is true to Men’s health. This has driven them to always defend their brand vigorously (selective partnership, not expanding into growing Mos all year long…)
On a side note, I will also highlight the importance of social media. Just to nail the point that social is taking on search #justsaying: Facebook is the number one referral of traffic and donation (brings 31% Movember traffic and 15% of donation) and is ahead of Google…
Also, when you are Authentic you can do stuff like Scoopertino without creating a crisis…
Certainly true for anyone who worked with Steve Jobs at Apple, but also true for the Movember crew who turned a mates catch up at the pub into a multi-million dollar fund raiser.
Nick Baker (Executive General Manager Marketing) also talked about how Tourism Australia took passion to the next level by making their 4.2 Million fans the heros in the community. In doing so, they created the biggest, most engaged social media team in the world.
My take on it is: if you are not passionate about what you do, ask yourself why you are doing it?
4- Take some risks:
Confirmation from executives that the only way to grow is to challenge the status quo and take risks.
From Tourism Australia shifting from advertising to socially amplified advocacy. Easier said than done but over the years they have done it! From photo Fridays, to newsjacking the social media team now plays a central role into the communication planning. Their latest campaign Best jobs in the world collected over 620K application from all around the globe. Surely better engagement than a TVC!
Again, Steve Job’s example “here is to the crazy ones ad (voice over by Jobs but that actually never got released) is the best illustration of achieving greatness by not following but leading the way
For how many years have we said/heard “it’s the year of mobile”? I was just about convinced that 2014 would be it… PWC has been built some pretty compelling modelling where the curve of m -browsing would over take the curve of desktop browsing in 2014.
However, based on some insights gathered from the Mobile World Congress 2013, it seems that “the year of mobile” might be happening as we speak….
What makes me think that?
Well, maybe the year of mobile should not be represented by a crossing point on a graph, but by the realization that the rapid progress of technology is generating fast adoption of portable devices & services, consequently creating new behaviours… hard to grasp? a few key highlights from the MWC 2013 should be enough to prove my point:
Payment is going virtual: Thanks to NFC our Android & Apple smart phones will become payment gateway, but MasterCard, Visa, PayPal are also rolling out smarter ways to pay. I am happy to hear that MasterPass, PayPass on steroids, will launch in Australia first!
Device mobility: Phablet? PhonePad? Bigger phones or mini tablet… the point here is mobility. Tablets are getting smaller and coming with us everywhere rather than remaining the lean back/ TV companion…
Portable services: Start ups have opened the way for consumers to use their smart phones at full potential (Instagram for camera, Shazam for music, Yelp for reviews, Google maps for location & search…) traditional companies should now have an easier task in transferring their products to mobile and make real business!
Finally, the next big thing is “The Internet of all things”. Connectivity will soon be embedded into anything we own: appliances, clothes, cars, etc.… Research predicts that over 50 billion of devices will be connected by 2020.
It felt so experimental a year ago and now it opens up so many new opportunities (along with challenges) for companies to re invent their products & comms… Samsung just launched HomeSync, I have also seen transparent overlay that contains Internet connexion and that you can apply on any surface
So if, you still don’t have a mobile strategy. Come up with one fast… and if you do have one, start thinking of what it would like once connectivity is infused in everything we own…
I would be happy to hear your thoughts on the evolution of the mobile world!
The buzzword NFC is the acronym for Near Field Communication. It is a Radio Frequency Identification technology that enables data to be transferred from a reader to a passive electronic tag within very small distance (4cm max). Charles Walton invented it in 1983. NFC microchips can now be inserted in almost anything; mobile phones of course, cards, bracelets, accessories etc.… If you have used PayPass, Google wallet, or Navigo (pour les Parigos) you have used NFC!
Why would it be a game changer?
NFC is way more efficient than QR codes faster than Bluetooth*, doesn’t require pairing, consumes a lot less energy, can operate from an unpowered device, and can transfer a reasonable amount of information (424Kbits/s) in 0.1s.
In 2011, there were over 40 NFC enabled handsets: Android, Windows, and Blackberry being the main vendors. What about Apple? There are 2 theories about Apple & NFC: Apple is waiting for the right moment or Apple will make the right moment happen…
For now, NFC is mostly used by early adopters or for very specific applications. Transport and ticketing are already on board, because NFC’s short range makes it particularly suitable for crowded areas. It’s 40% quicker than card swiping and 50% quicker than paying cash!
There is 1 million new NFC devices are activated everyday. Some research shows that it could reach 30% of smart phone users within 18 months. It will commoditise all of sudden.
NFC is more than a gimmick. Once security protocol enables banks and telcos to manage transactions, NFC should really take off
Businesses, which are getting ready now to integrate NFC within their products, will be well placed to enhance their customer experience.
So, do I think that NFC is a game changer? Yes, I do! Why? because delivers speed and convenience, and they are all consumers want from technology.
Looking forward to say goodbye to cards, log-ins, pin codes…
*Bluetooth low energy is 94% faster
I think everyone would agree that he was a one of a kind perfectionist and visionary. I am totally appreciative of the man, his business achievements and his impact on consumer technology. However lunatic or hero? I can’t quite decide. Please help me form an opinion…
For those who haven’t read the book, this speech (Stanford commencement speech 2005) is a good summary of his life & business philosophy… highly inspiring