For those who missed it, here is the Twitter global TV team keynote at MIPCOM
I am not going to analyze the award winning campaigns. You can view the Cyber Lions case studies here (have a look, some campaigns are quite amazing)
During the festival, there has been some tremendous presentations and seminars, here is a download of my favorite ones:
Paul Adams-Global Head of Brand Design at Facebook: Brilliant presentation about social media. When you go social: think people not technology
The full presentation can also be viewed here
A campaign that illustrates the concept of “people web” is the museum of me. Sorry I couldn’t resist, for those who haven’t seen it yet (Gold Lion).
Alain de Botton- Philosopher: By far some of the most interesting and inspiring thoughts about advertising (and it’s not because of his accent!!)
How can advertising make a better world:
And some more good ideas for small business by Amex: Small Business Saturday
And some kids stuff to finish off
A selection of my favorite campaigns from the 2011 Cyber Lions Awards.
Not in order of preference. Have a look for insipiration
Pay with a Tweet- Grand Prix winner
Why I like:because they invented the Twitter$ and opened the door to a new era of cost per engagement
The Wilderness Downtown- Grand Prix winner & more
Why I like: Because it gave me goose bumps when I types my old address in Paris. Not all ads do that!
Seriously, if you haven’t tried it,click here and type your address
Let’s color movement- Bronze winner
Why I like: Because I believe that a color movement would make the world a better place
Google Art Project- Gold winner
Why I like: Because Telepresence is the future, they made it in the present
The Force: Volkswagen- Gold winner
Why I like: Becaue the fact that this campaign poped up a million time on my Facebook news feed illustrates how good this content is!
There were a lot of other good campaigns in the Cyber Lions winners like the Mini gateaway Stockholm , the Decode Jay-Z with Bing (Titatium winner)… but some outstanding digital work was also delivered through cross platform campaigns. Most, if not all of you (at least in Australia) have seen the NAB break up campaign (PR Grand Prix winner), the Home Plus in Korea (media Grand Prix winner) is also a brilliant retail mobile campaign.
What were your favorite ad campaigns last year?