#CannesLions 2014

I am approaching my Cannes Lions wrap up a bit differently this year.

Firstly, because I am still skeptical that [as epic as it is] the Volvo trucks epic split has been “realise sans trucages” as they would say in Cannes.

Secondly, because after 1 year at @Twitter I have been drinking too much blue koolaid [and I like it]

So here are my favorite tweets from this year’s #CannesLions :

Most innovative tweets: The selfies by @dronie

Most entertaining tweets: A refreshing way to meet the Lions winners by @ Vine & Wine

 

The geekiest Tweet goes to @skalifowitz:

 

The scariest Tweet is from @AdWeek:

 

The most philosophical Tweet by @jasondaSilva

 

Great take away from @Ogilvy that you can apply to your twitter practice for any event

 

Finally, finishing off with w little bit of inspiration from the great creative minds @Ogilvy:

 

 

Hope you enjoyed these tweets from Cannes

Marie Sornin

Is social currency worth Gold?

If there is one thing that shocked me in the 2013 Cannes Cyber Lions winners, it is that all of them seem to claim to be a social media success! Although the shortlisted campaigns don’t present themselves specifically as social media activities, it is as if generating reactions on social networks, has became the proof that a campaign has been adopted by the target audience. Just as much as the business performance… So, does it mean that turning an advertising message into social currency is worth gold?

Here is a summary of my favourite campaigns:

Adidas Window shopping (2013 Silver Cyber Lion)
Shop like it’s the future! I love the idea of keeping a store open even when it’s closed. The key is that they made the mobile integration simple and seamless. Reminds me of the Tesco Korea campaign (2011 Gold Cyber Lion)

Dove Real Beauty Sketches (2013 Gold Cyber Lion)
Not only it is an interesting concept artistically, the campaign really brings to life how women see themselves. The problem is obvious, it is up to all of us to help fix it!
Funny to see that Axe is now giving power to women with the fear no Susan Glenn initiative!

Oreo Daily Twist (2013 Grand Prix Cyber Lion)
Cool idea, social by design and success coming down to the dedicated resource on deck to come up with creativity worth spreading every day!
Everybody loves Oreos, now everybody loves sharing their Oreo twists!

Metropole Tweetphony (2013 Silver Cyber Lion)
I like the way new technologies are now associated with stuff as old as classical music…  The Tweepthony could have very well turned into a real cacophony but it didn’t. Like Pay with a Tweet, (2011 Cyber Lion winner) great use of twitter for creating value!

I also thought that a few other campaigns are also worth highlighting:

– Metro Train Dumb ways to Die (2013 5 Gold Lions/ 1 Silver). Brilliant branded content, the amount of recognition speaks for itself!
Perfume open platform for creativity (2013 Silver Cyber Lion + entertainment category at he Japan media arts festival)
Hello Again by Lincoln (2013 Gold Cyber Lion) Although the challenge of re inventing an old car brand and associate it with Music has been over used, the innovation power used to create the digital content is incredible (great credits to Go Pro). Execution is outstanding!
Nike Chance (2013 Silver Cyber Lion) Giving rejected young players another chance. Hope they will turn this into a yearly mechanic not just a one off campaign.
Clouds over Cuba (2013 Gold Cyber Lion): making history and culture accessible to all! Like the Google Art project, we want more of that!
– Perrier Secret Place (2013 Bronze and Silver Lion), Golden chains (2013 Silver Cyber Lion), Tokyo Symphony (2013 Silver Cyber Lion) and Jam with Chrome (2013 Bronze Silver Lion) are great examples of pure digital and collaborative entertainment!

Do you what these brilliant campaigns have in common, apart form being 2013 Cannes Cyber Lions winners, of course? Come to Ignite Sydney on August 7th and I will share with you the three words that guarantee social media success (I might use some of these campaigns as examples to illustrate what I mean!)

Marie Sornin

2012 Cannes Lions download

I am not going to analyze the award winning campaigns. You can view the Cyber Lions case studies here (have a look, some campaigns are quite amazing)

During the festival, there has been some tremendous presentations and seminars, here is a download of my favorite ones:

 Paul Adams-Global Head of Brand Design at Facebook: Brilliant presentation about social media. When you go social: think people not technology

The full presentation can also be viewed here

A campaign that illustrates the concept of “people web” is the museum of me. Sorry I couldn’t resist, for those who haven’t seen it yet (Gold Lion).

Alain de Botton- Philosopher: By far some of the most interesting and inspiring thoughts about advertising (and it’s not because of his accent!!)

More of his though provoking speech here too!
If you are in Sydney in July, Alain de Botton will be speaking at the Opera House

How can advertising make a better world:

And some more good ideas for small business by Amex: Small Business Saturday

And some kids stuff to finish off

Marie Sornin

 

Blogi Cyber Lions awards

A selection of my favorite campaigns from the 2011 Cyber Lions Awards.
Not in order of preference. Have a look for insipiration

 

Pay with a Tweet- Grand Prix winner

<p>Pay with a Tweet – Case Study – OMG version from Leif on Vimeo.</p>
Why I like:because they invented the Twitter$ and opened the door to a new era of cost per engagement

The Wilderness Downtown- Grand Prix winner & more

Why I like: Because it gave me goose bumps when I types my old address in Paris. Not all ads do that!
Seriously, if you haven’t tried it,click here and type your address

Let’s color movement- Bronze winner


Why I like: Because I believe that a color movement would make the world a better place

Google Art Project- Gold winner

Why I like: Because Telepresence is the future, they made it in the present

 

The Force: Volkswagen- Gold winner


Why I like: Becaue the fact that this campaign poped up a million time on my Facebook news feed illustrates how good this content is!

 

There were a lot of other good campaigns in the Cyber Lions winners like the Mini gateaway Stockholm , the Decode Jay-Z with Bing (Titatium winner)… but some outstanding digital work was also delivered through cross platform campaigns. Most, if not all of you (at least in Australia) have seen the NAB break up campaign (PR Grand Prix winner), the Home Plus in Korea (media Grand Prix winner) is also a brilliant retail mobile campaign.

What were your favorite ad campaigns last year?

 

Marie Sornin