Is social media messing with our personalities?

The more I participate in conferences, events and public presentations… the more I wonder if social media is messing with our personalities and how far this whole thing is going to go.


This is what makes me have this kind of metaphysical interrogations: 

You are at a conference; the speakers have prepared slick, detailed, sharp speeches backed up by inspirational slides or videos. They have endless knowledge about the topics they are presenting. Through their speeches, they convey their passion and enthusiasm, sometimes their frustration and humor… and of course, to finish off their “show” they will ask the audience if anyone’s got any question…. Nothing… until the MC breaks this uncomfortable silent by proposing questions from the live Twitter feed; and digs out a 140 character jargon/ shortened/ typoed line by some anonymous user name such as sexy_geek123… 
Don’t get me wrong, I am not criticizing Twitter. I think it is a tool that has great benefits in connecting people and sharing immediate information. It’s timeliness makes it unique touch point in the social media landscape. I am just questioning its use in this particular context when sexy_geek123 is in the room attending the presentation.
Where is sexy_geek123 sitting? And why is he/she just not getting up, introduces him/ herself on the mic and asks his/her question? Anyone can click a button and send a bomb of a question but it takes a bit more guts to stand up and formulate a point in front of an audience. Some personalities are comfortable with that and some aren’t, whereas everyone seems to be standardized behind a user name.

I don’t see myself as conservative and I fully support the fast growth of digital and social media (it is what makes me live after all!). But am I old school in saying that there should be space for digital interaction and space for physical conversation??? Or are we moving to a world where all our communication will happen through devices, codes and electronic data feed???

The Cool wave

Sound alliance (network of sites centred on music opinion and conversation) just presented us the results of their research panel. They have been surveying their core target audience: 18-24 yrs old over the last 3 years and came up with a really “cool” and different way of measuring audience interests, actions and attitudes. Introducing the ‘Cool Wave’
I think the charts speak for themselves….

Myspace ‘Cool Wave’ vs Youtube ‘Cool Wave’


Sound Alliance plans to conduct further research in last quarter of 2010. So, Opti people, let us know if you would be interested in measuring your client brands and products appeal to this target audience.

Nielsen inaugural digital agency forum- Social and mobile key facts

On June 17th, the Nielsen Australia team got in front of the digital media industry in Sydney to present an update on the company’s strategy, new upcoming tools and their latest findings on social and mobile measurement:
Here is a summary of the key facts around social media and mobile

1- Social media:
All the data about who is using social media is very straight forward. It was interesting to see that Australia is setting the trend globally in terms of engaging with social media: Australians spend the most time on social sites: over 7 min in April 2010.  As comparison, the USA are just behind with approx 6 min,


Nielsen also revealed the findings of their social media marketing study, here are the highlights:
–        50% of Australian businesses agree that they risk losing touch with their customers if they don’t employ social media activities
–        They should be 71% to participate in social media by the end of 2010 (from 40% prior to 2009)
–        The main barriers to using social media are around measurement of ROI and difficulties to set up KPIs and a lack of knowledge/ expertise to get involved in social media
So as a conclusion, we could say that social media is being embraced by Australian companies but in an unstructured way and there seems to be a great need for education and measurement.

2- Mobile:
Number of daily UBs has pretty much doubled since the beginning of the year


The first ever mobile measurement was released in Market Intelligence on May 12th 2010. Nielsen is now looking at integrating mobile and web reporting with device reporting on local markets
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