The future is private and immersive: #F82019 takeaways

It doesn’t come as a surprise that Facebook is using F8, its yearly developers conference, to explain how it is rebuilding its platforms and how it will run the company around Privacy. 

In a nutshell, a privacy focused social network means that Facebook is going to be the Living room vs. being the Town Hall, which has always been Twitter’s territory. So, everyone is now finding its place in the world. 

The tech press is doing a good job at covering this aspect and the 6 product principles (encryption, reduced permanence, safety, interoperability, secure data storage), so I am focusing this post on what I have heard specifically about immersive computing.

It is clear that Facebook’s he future is private, it is also clear the future of computing is immersive.

Zuckerberg kicked off the Oculus section of the opening keynote with a simple statement “This is going to be a BIG year for VR“.
So, this year, it is not about the long-term vision and engineering break throughs around immersive computing, it is all about reveling what the VR community was expecting, ship date (May 21st) and pricing ($399) or the Oculus Rift S and Quest.

With Oculus Quest, it feels like the promise of VR is finally going to live up to the user’s expectations: for the 1st time people can move around in experiences, no cable, no external tracking, all made possible by Oculus insights. It is easy to carry, and content can be casted to smart phones or TV- Read detailed product review here

Oculus is the next computing platform and it now has a suite of interoperable products for everyone: Go for immersive media + Rift and Quest for gaming.

At F8 Oculus also announced enterprise packages for Go & Quest with features adapted to large scale organizations such as bulk upload and control, quick replacement, extended warranty and support – all the details at oculus.com/business

Walmart which is training 1 Million associates with STRIVR about customer service scenario is a great case study to demonstrate the power of VR training:
According to a survey shared by Oculus:

  • Training time in VR is reduced by 40% compared to traditional training methods
  • 70% employees trained in VR outperformed employees trained with traditional training methods.

For medical training, piloted by Johnson & Johnson: surgeons trained to perform a specific procedure in VR outperformed surgeon trained with traditional methods by +230% on various scale of criteria. This is simply due to the fact that surgeons trained in VR feel like they have already done the procedure rather than rehearsed for it.

And finally since eye contact and full body language are absolutely critical to sense of presence and making connections in VR, the Oculus team shared their full body codex avatars prototypes.
Unfortunately, it is still years away to being a consumer product. This work is really impressive and goes all the way back to understanding how the human body works : from brain to bones to muscles to skin and layering fabric movement of the clothes on top.
If that was not complex enough, new social norms need to be created so that people can build social fabric in VR. For that element, Facebook’s knowledge of the social graph is a key asset. A t
oolkit available for developers around safety and integrity and there will be more to come at Oculus Connect…

Marie Sornin

 

 

 

 

 

 

 

Facebook strikes again

Just 6 months after the announcement of Timeline at F8, Facebook is now releasing timeline for brand pages (available on March 30th)

Exactly like timeline for users, timeline for brand pages rolls out some major tweaks and of course, like any Facebook change it’s meant for a better end user experience…  but won’t please everyone.

One of the most striking differences is the cover: a giant 851 x 315 pixel banner across the top of the page. Because Facebook puts their users first there are some restrictions to the cover photo and brands won’t be able to display calls to action (25% off/ like the page…). The cover is specifically designed for branding and I am sure some agencies will get very creative. I can already see great potential for cross platform (outdoor & mobile/ TV & web)
Wondering if the 851×315 is going to become a standard?

Nike_cover

Not as visible but non the less important: brand won’t be able to set up default landing pages anymore, and therefore no more “like gates”. That’s the one that is going to piss marketers off! Apps were a great way to get users to Like a page… in other words: set up a kick arse competition, market to your existing community and watch your fan base grow for free… well apparently default landing tabs only drive 10% of the total Page traffic. So surprise surprise, with no more “Like gate” one of the most efficient way to grow traffic will be Facebook advertising!!!

Other new features worth noticing: users can filter the content of the timeline by their friends activity… for sure very relevant, and as demonstrated below, you could be surprised what your friends think about your favorite brand!!

Friends_activity

Facebook also makes a clear attack to its competitors.

Why should Twitter by the King platform for CRM?
With the direct message option users can send private correspondence to the brand. For sure it’s cheaper than call centers and customers will now expect a 247 service.
Why not kill Pinterest before it becomes too influential (by the way, yes Pinterest is big and important. In fact it’s already as big as Tumblr but onlu10 months old!!!),

Pinned posts, highlights, milestones will get picked up by the EdgeRank news feed visibility algorithm… reminds you of the Google index search results doesn’t it?? 

Overall the new timeline for brand pages is much more interactive than standard pages, I feel like saying we are now entering Facebook 2.0 and yes it feels like Facebook is now dictating the rules of the web:

Like Box (right hand side/ below the fold), or the Facebook equivalent to Link building…

Likebox

So, yes Facebook strikes again…. Opening the way to a new internet…

Marie Sornin