MEDIAWATCH #5: The Philippines

As I continue my journey around Asia, I discovered the Philippines.

I certainly had one of my craziest travel story trying to go to the airport during #APEC2015 summit… I also discovered a really dynamic digital industry. In spit of a relatively low internet penetration (25%-42% depending on the source) advertisers are ready for innovation on digital platforms!

Mediawatch Philippines

Mediawatch Philippines

Download Mediawatch PH PDF

Marie Sornin

MEDIAWATCH #3: Australia

I am back in Australia, a country that I know well, yet the media landscape is evolving quite fast with some big moves happening during my week such as Channel 7 launching its new live streaming site for the Melbourne Cup, Optus snapping the EPL rights from Foxtel…

For those who are not as familiar wit the local Australian media & digital landscape, here is my new & improved mediawatch, now as an infographic.

Mediawatch Australia

Download the Mediawatch Australia PDF

Marie Sornin

MEDIAWATCH #1: South Korea

Over the last year, I have been fortunate to visit 10 different countries on business.
The experience and learnings I captured during each trip are tremendously valuable.
I have been writing specific work reports, and I have also decided to share broader observations about each market.

This is my media watch, starting with South Korea where I am spending the week.
I will then backfill with India, Brasil, Singapore, Indonesia, Mexico, Australia, France..

  • Population: 49.3 Million
  • Internet penetration: 85.3%

Skorea population and internet metrics

  • Media Spend:  Mobile ad spend is said to account for 10-15% of total ad spend in 2015 and as much as 29% by 2019.
    IPTV & Mobile represent the strongest growth. This demonstrates the power of fast mobile network accessible anywhere (when everyone watches mobile on their phone in the subway: commute time is the new prime time).

S Korea spend by media

  • Mobile leaders: Google and Facebook are strongly represented, yet they are being crushed by the regional giants Daum Kakao and Naver.

S Korea mobile apps used

  • Opportunities for international companies: South Korea is well connected and extremely competitive. The lessons learnt by observing the dynamics can be very valuable (Kakao’s vertical integration is fascinating. Although described as a messaging service it also offers e commerce, content curation, taxi services…).
    South Korea is a great benchmark.
  • Barriers for international companies: Language.
  • Personal observation: This is the most competitive market I have ever seen with local player being extremely advance + vertical integration like nowhere else.
  • Fun fact: #KPOP is everywhere.
      • Travel tips: Traveling to Korea is like stepping into the future.

Marie Sornin

Day 1 with the Apple Watch

Everyone is wondering if the Apple Watch is worth buying.

There are way enough reviews about it to help you make a decision.

I bought the Apple Watch because I wanted to experience wearables.

This post is a documentation of my experience with it as I integrate it into my daily habits.

If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.

What I like What I don’t like

What I don’t know yet

Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
There are not a lot of apps available yet
Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus! Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents … I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level
The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both. Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate. The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.
The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way. I am yet to use Apple pay, Delta check in, SPG keyless room
The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear. How do I make the best use the camera command? Is this suppose to replace the selfie stick??

Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it

Stay tuned for more remarks as I learn more about it!

Marie Sornin

One way ticket

** For Australians citizens mostly **

I have already written a blog titled “How to make it in America”, this post is about the preparation you need before buying a one way ticket to the US.

I have been in New York for about 3 months, and apart from still not having any credit history (which is pretty much the key to unlock any type of service in America) everything is going pretty smoothly.
So here are some observations for Australians who want to relocate to the US.

They are based on my experience from contemplating the idea of moving to the US to living like a New Yorker.

1- Know what you want:

Knowing exactly what you want to do is a must before you start engaging with contacts in the States.

Until you clear what position you are looking for, what type of company you want to work for and why, you will get asked to figure it out before going any further.

2- Activate your contacts:

Once you have a plan, it is time to get in touch with your network: friends, ex colleagues, recruiters, inspiring people that can link you with opportunities and knowledge about the American market.

Don’t forget that they are likely to get people asking them for such tips all the time, so be creative in the way you approach them.

I once attended a presentation by Tim Ferriss (author of the four hour work week) one of his tips is to “trade” information.
This is how he managed to become an early investor in start-ups such as Linkedin and Evernote.

Before we decided to move, my husband went to Miami for a conference.
He made some great contacts there, and took one of the executives out for dinner.
A few months later, that same executive referred him for a role at Google. The next day, he got a call from Google’s recruiter.

3- Are you eligible to work in the US?

Sooner or later during this journey, you will get asked if are you eligible to work in the US.

That is when you need to pull secret card: The E-3 visa.
It is a unique status for Australian citizens part of a trade agreement between Australian and the US established in 2009.

All the details can be found here on the Australian US embassy site.

This status makes it very easy for companies to sponsor Australians on a 2-year working visa.

The main difficulty is that very few recruiters and HR departments know about it.

To be successful at lifting the “are you eligible to work in the US” barrier, you must be able to demonstrate how a company can sponsor you on an E3 in 3 weeks for less than $2,000 fees.

If you can’t do that, your other options are L1, H1, etc. visas. They are extremely complicated, costly and lengthy to obtain. 

When I started talking to my employer about transferring to New York, the E3 was one of the first things I mentioned. I repeated it in every single communication, only to find out that when my position was approved, HR was about to start the immigration process for a H1 visa (intra company transfer), which was not guaranteed.

I had to patiently go over the E3 status again, prepare a detailed summary of the requirements for the employer and employee.
That information allowed HR to get sponsorship approval from the immigration consultant working on my case.
3 weeks later, I landed in New York with my work permit in hand.

4- Make the trip:

You can do all the prep you want, it is not until you get yourself there that things will accelerate.

Organize your trip by lining up as many meetings and interviews as you can.

When you are there, don’t be lazy. As hard as it is to fight the jet lag and go from meeting to meeting, just do it.
If someone throws you a contact: call them and meet with them.
Adapt your schedule to make the most of it!

4 months before moving, I spent one week in New York.
I tried to book a quick meeting with my now boss before I arrived.
On my first day there I tweeted this: 

He noticed it and made time to catch up with me on my day before last.
When I left, I was in a position to follow up on a job offer.

5- Follow up:

After your trip, you will need to close on the opportunity that you want.
Follow up on the visa, contract, benefits, and relocation.

It is a very important phase. Once you leave, the excitement fades, people go back to their daily routine and your opportunity becomes another task.
Don’t let that task fall at the bottom of their to do list because you are far away.
This is a difficult exercise of applying pressure without become that annoying person.
Patience and positivity help a lot.
I listened to more reggae than usual during that time. 
What will be your way to stay on top if?

6- Get ready:

Once you have a job lined up or a moving date, you start a marathon of things to do. What you will need is just pure simple organization mastery!

When you review your financials, over estimate the savings that you will need.
As mentioned above, until you get credit history (6 months of having your Social Security Number) you will need cash!

When I think about life in the US, that quote attributed to Steve Jobs “Stay Hungry, Stay Foolish” comes to mind. I will also ad be vocal, move fast.

Marie Sornin