Social networks: quick facts!

Update with April 2013 stats:

Key trends over the last 12 months:
Facebook is starting to lose reach (very slight decline-0.18% YoY)
– Instagram shows record growth (+118% YoY), ahead of Reddit (+88.41% YoY) and G+ (+68.68%)
Linkedin & Twitter still fighting for number 2 position but will be interesting to see how things evolved with G+ bridging the gap with these two!
– Not surprisingly Foursquare and Myspace keep shrinking….

Social Networks in Australia (April 2013)- Nielsen netview

Social Networks in Australia (April 2013)

Previous  stats from Jan 2013.

Social_networks-_feb2013

Tracking the growth of social networks in Australia over the last 6 months:
Spotify is the clear winner, strong increase from G+ as well which has overtaken Linkedin.

Let’s keep an eye on the new myspace to see what that’s going to do!

Australian_social_networks_sept_12

April 2012

No surprises in the ranking: Facbeook still dominates (Facebook actually claims to reach 12 Mill users, but Nielsen still reports 10 Mill +).
The interesting trends are with the smaller networks: Tumblr, Pinterst still going strong. Instagram going off the charts (but that was before they got bouth out by Facebook. I suspect this might slpw down and will get rolled up into Facbeook traffic, with the new Facbeook camera), and teh new entrant: Spotify… watch this space, or shoudl I say… listen to this space…

Social_networks_apr_2012

Stats from December 20111

Australian_social_networks_dec_11

Because these stats are always handy…
I will update them regularly, feel free to download!

Marie Sornin 

How to become a sexy Pinner

I mean someone who builds appeal on Pinterest!
For those who are not familiar with Pinterest; it is a
content sharing service that allows members to “pin” images, videos and other objects… just like a good old pin board or even fridge door! Pinterest is the fastest site in history to break through the 10 million unique visitor mark (11.7 million users globally/ apprx 570K in Australia – Jan 2012). I think that what has made Pinterest so popular (at least to women) is its visual appeal. Like Nancy Georges described it at last week’s social media womenPinterest is “A real Beautiful, Delicious eye candy”.

If you are in home decor, art, craft, fashion, style or deign, food, travel, Pinterest could become a great marketing tool for you!

Sexy

Here are some key tips gathered at the social media women event last week:

– Start Pinning before you follow people, you must demonstrate insights to your creativity when they start following you.
– Select topics you like so that you feel like participating!
– Add pin it button to your bookmarks, it makes it super easy to pin as you browse the web!
– Just like on any other social networks: follow the rules of engagement: don’t pin in blocks, don’t “spam pin”, follow people you like, acknowledge when someone re-pins your content (and follow them if you fin their creativity interesting), re-pin and like when you see something you love!
– Act like you are the editor of your own magazine: build boards that resonate with you and your creativity. Make it fun for you and you “audience”!!
– Make your board names interesting and attention grabbing (eg: Sarah says). Create storyboards (eg: a board for anything to do with summer, orange…)
– Go mobile: download the app for iphone or Android. It will help you be spontaneous and more authentic.
– Explore & discover: use the search button & the drop down. Give yourself a goal to use Pinterest (eg: accessories you need for a party, home reno, plan a holiday…)
– Upload videos: there is not a lot of video content yet, so easy way to get noticed!

Happy Sexy Pinning!

Marie Sornin