MEDIAWATCH #11: UAE

At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.

Mediawatch #11 UEA

Mediawatch #11 UEA

 

MEDIAWATCH #9: Japan

Japan fascinates me. It’s culture and technologies are so unique and strong.
No where else can you experience tradition and innovation harmoniously mixing together the way they do  in Japan.

Here is an overview of its media landscape and the numbers behind the success of mobile marketing.

Ad spend trend in Japan

Media Watch #9- Japan

Marie Sornin

Trends from #SXSW- Day 1

I concentrated my selection of keynotes and panels focused on the future of media.
Here are the key trends that emerged from what I have seen on the 1st day of SXSW.
1- Marketing moments:
From Google, to Facebook, Twitter and start ups in the advertising industry. Everyone is shifting from audience clusters to moments that matter.
Intent is the new demographic.
Marketing mastery is about predicting intent and providing passive automation (amazon, for instance, is already very good at it. ever noticed? no? that’s why they are good)
2- Instant gratification/ gamification:
In the wake of Periscope, Instagram, Snapchat, services like Uber, Instacart, Postmates and now magic & operator are transforming consumers expectations in fields a lot broader than social media.
These features are becoming key to consumer loyalty.
3- Connected devices:
The internet of things; that is when your car will allow you to buy a ticket for a movie on your way to the mall and have the soundtrack of the movie added to your playlist by the time you get out of the theatre.
This is making the 2 above points extremely more complex.
It is not about multi screen any more but a simple and ubiquitous user experience. That is the goal sought by marketers
For now, the majority agree that the experience must be centered on the smart phone. The device that is still at the core of the connectivity.
4- VR:
VR is the hot topic on everybody’s mind, from sport to media to retail.
It all seems very experimental still, which of course brings the questions about computer power and graphical computer. How long until this really hits us?
Haven’t heard a lot about live video yet, but that’s day one.
I have some more exploration to do!
Tweet @mariesornin if you are at #SXSW2016

Week 3 with the #AppleWatch

Wearing the #AppleWatch is now part of my daily routine.
After 3 weeks of wearing it, I am starting to have a better picture of its value.
Here is the change of behavior since my last post.

  • I wear it like an accessory:

I am now used to putting it on every morning, docking it every night.
Battery life is not an issue for me (unless I forget the charger when I go away)

Also, it is a great conversation starter.
If you are single and looking for a date on the  tech/ media scene. This motivation is enough to order your #AppleWatch right now.
Once everybody starts wearing them, this won’t last, so do what you have to do!

  • I waiting for more apps.

Being first might be a + on the dating front, it is not on the usage front.

There are not a lot of apps available yet and the ones that are, are 1st generation. They have been developed without real user experience.
According to Apple staff, the experience is only going to get better with the ecosystem growing.

Some new apps like trip it are coming out, but what will be really valuable for me are Spotify, Duolingo, google maps, translate… unfortunately, Google apps are likely to come last as they are supporting the growth of Android first.

I have also tried boarding a flight wit the delta app and this pretty cool. No more holding your phone to the scanner. Just swipe you wrist and you are done! Apple pay (yet to try it) is also great!

  • Remote control your phone.

In my last post, I was saying how frustrated I was that the watch doesn’t have a browser.
Although this remains the fundamental question: Does it bring enough value to fit in my current usage of connected devices?
I think I will only get the answer when a full echo system of app is available

For now, it helps me remote control my phone: When I get a notification, I quickly glance at it and decide if I want to take action on my phone (or laptop)

No more missed calls when your phone is on silent.

Control your camera (I have been shown how you can spy on what’s happening behind you. Put your phone in your back pocket. activate the camera on the phone and watch what’s happening behind you)

Same goes for your music if you use iTunes or Pandora and hopefully soon Spotify, Sonos, why not GoPro.

So, it is still not a clear cut on wether the benefits that the #AppleWatch brings to my life are worth its USD 395.
I am afraid it will only become clearer as more dedicated apps become available and more people start wearing it too!

Marie Sornin

Day 1 with the Apple Watch

Everyone is wondering if the Apple Watch is worth buying.

There are way enough reviews about it to help you make a decision.

I bought the Apple Watch because I wanted to experience wearables.

This post is a documentation of my experience with it as I integrate it into my daily habits.

If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.

What I like What I don’t like

What I don’t know yet

Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
There are not a lot of apps available yet
Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus! Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents … I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level
The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both. Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate. The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.
The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way. I am yet to use Apple pay, Delta check in, SPG keyless room
The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear. How do I make the best use the camera command? Is this suppose to replace the selfie stick??

Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it

Stay tuned for more remarks as I learn more about it!

Marie Sornin