Do you believe in magic?

Do you believe in magic?

I do. Actually, I believe in the magical power of technology.

Something quite extraordinary happened to me today.
As I was getting on the NYC subway, I hear this guy playing the saxophone. His music was really good. I mean real good!
Listen to him here:

Isn’t he great?

Since the launch of the Periscope app, I have been playing with it, looking for interesting stuff to broadcast (like my #travelroulette experiment).
So as I hear this guy’s tunes, I get my Iphone out and start Periscoping him.
I thought that good live music from NYC subway would surely get some some attention.

In a few seconds, over 150 people joined in from UAE, London, Belgium, Italy, Scotland, etc… They were complementing his music, requesting songs, and begging me to tip him (which I did, twice!).

Over150 people joined on Periscope

Over150 people joined on Periscope

I told him that he was playing for an audience an international through my Iphone. He couldn’t believe it. I showed him the app and explained how it worked.

In 4.50 min of footage attracted over 2,000 hearts (equivalent to favorites or likes) and generated apprx 2h30min viewing time!

What was supposed to be a simple subway ride magically turned into a wonderful shared experience.

I carried on with my commute with a smile on my face and an unexpected sense of lightness and gratitude.

If, you feel like creating some magic into your life, download the Periscope IOS app and share your best moments with the world!

Live music from NYC Subway on Periscope

Live music from NYC Subway on Periscope

Marie Sornin

This is how to plan for the moment

From the Oreo dunk in the dark to British Airways #Lookup Live campaigns look seamless across devices, perfectly integrated in the moment, contextually relevant and of course therefore extremely engaging.

As a marketer you might ask yourself:
How? how can do these brands by pass all the insights research, multiple approvals, internal buys etc etc etc etc… to execute perfectly relevant campaigns at one point in time

Well guess what?

It is called plan for the moment, and it can be done!

Here is how Optus did during the State of Origin (which is the Australian version of the Super Bowl)

Marie Sornin