How to organically grow your followers on Twitter?

I have committed to volunteering at Kevin Richardson wildlife sanctuary in South Africa in 2016.
Until then, I am helping him and his wife Mandy with their digital and social media presence.

They recently asked me for advise about how to organically grow their followers on Twitter.
I thought that the tips I prepared for them, could also be valuable for you.

Here they are.

1- Know who you are talking to:

  • Use Twitter analytics to understand the profile of your organic audience and track your performance over time.
    Go to analytics.twitter.com to activate.
  • Define conversation themes based on your followers traits. You will be more interesting to your reached audience end therefore more users might follow you.

2- Leverage all your marketing material:
Twitter is the best touchpoint to enable your audience to interact with you in real time. Remind them when they see your brand!

  • Your online assets of course:
    • Embed your Twitter timeline into your website:
      This will show your live activity and entice your website visitors to follow you.
      If your website template is not pre built with this feature, click on this link to know how.
    • Same goes for the the follow button:
      Add a follow button to your website and email signature (if you can’t figure this out, just write your @handle with a hyperlink)
    • Try adding call to action to your videos:
      Add a screen at the end of your videos with a call to action to follow you on Twitter (always showing your @handle + a clear call to action).
  • Your offline ones as well:
    • Show your @handle on all your marketing tools: brochures, business cards, leaflets, sales receipts, newsletters T shirts, vehicles, cup cakes,….Wherever people might see your brand when they have their mobile phones handy, add Twitter. Be creative with it, try things out!
      Remember that “Follow us on Twitter” or the Twitter bird is not enough. Be specific, show your @handle: Follow us on Twitter @mariesornin
    • This is also true for speaking engagement/ public appearances:
      Include your @handle in your slides, call out the audience to follow you when you start.
      Get your staff and the conference/ program organizers/ audience to live Tweet the key elements of your speech. Make sure that they mention your @handle and # of the event in their Tweets.

3- Give and Get:

Like in any conversation being engaging is key to making people want to talk to you again.
Twitter works the same way.
When you are engaging to your current followers, they will carry your message out extending your “earned” visibility and consequently bringing you new followers.
There are several ways of doing so on Twitter, here are some important ones:

  • Let people know what to expect from Twitter account: Your photo, bio and URL on your Twitter profile are the 1st thing that people will see. Make it impactful and catchy.
  • Follow people who are important to you. They might follow you back
  • Mention people’s @handle in your tweets, tag them in your photos. They might reply, favorite and RT you (generating a greater earned footprint for your content)
  • Reply to the users mentioning you in a timely manner. They will feel engaged, gratified and will help spread your message to their followers when you need them to!
  • Tweet around the clock: your followers might scattered around the globe (Twitter analytics can tell you that), you must be visible to all of them regularly.
  • Use Twitter native tools: upload your photos on Twitter (links to an Instagram photo will get way less engagement), shoot videos from your mobile, build website cards to Tweet your site pages, try Vines & GIFs.

4- Leverage moments:

  • Insert your tweets in current topics of conversations.Use Search.twitter.com to find the the right #. Use them in your Tweets.

Try these tips and check the impact on your followers growth over time.
Alternate your implementation, don’t do everything at once so you can understand what pushes the needle and focus on these points.

And of course, since I work at Twitter, I couldn’t finish this post without a little push to our promoted products: if all that is working for you and you want to take it one step further, you can also add a Promoted Accounts campaign.

Any other tips that are worth sharing? Comment below!

Marie Sornin for @lionwhispererSA
After all that, if you care that at this current rate Lions might be extinct in 20 years, give Kevin a follow on Twitter: @lionwhispererSA

#CannesLions 2014

I am approaching my Cannes Lions wrap up a bit differently this year.

Firstly, because I am still skeptical that [as epic as it is] the Volvo trucks epic split has been “realise sans trucages” as they would say in Cannes.

Secondly, because after 1 year at @Twitter I have been drinking too much blue koolaid [and I like it]

So here are my favorite tweets from this year’s #CannesLions :

Most innovative tweets: The selfies by @dronie

Most entertaining tweets: A refreshing way to meet the Lions winners by @ Vine & Wine

 

The geekiest Tweet goes to @skalifowitz:

 

The scariest Tweet is from @AdWeek:

 

The most philosophical Tweet by @jasondaSilva

 

Great take away from @Ogilvy that you can apply to your twitter practice for any event

 

Finally, finishing off with w little bit of inspiration from the great creative minds @Ogilvy:

 

 

Hope you enjoyed these tweets from Cannes

Marie Sornin

Three unexpected Twitter insights

It has already been almost year spent at Twitter in the revenue team.
One thing I certainly enjoy about the job is that I keep discovering new ways clients are leveraging the platform.

I recently lead a panel with 3 media executives for the TwitterAU #LiveStudio event.
NigelOptus, JasonStarcom, ChristopheL’Oréal shared their campaign success stories.

From their answers to the Q&A, I captured 3 insights that went beyond the expected use of Twitter as a media channel.

1- Twitter can open doors in your organization:
Twitter is the platform that brings multi channel activations together.
It can not be treated in isolation. This makes it a powerful tool to bring multiple departments in an organization together.

2- Twitter can inform planning decisions:
The Nielsen Twitter TV rating is a perfect example to demonstrate how Twitter can influence businesses media choices.
Beyond TV data, listening and analyzing Twitter conversations can bring some very valuable insights.

3- Twitter creates unknown opportunities :
Brands that have successfully implemented real time marketing have discovered new “content” based opportunities to engage with their audience outside of their marketing calendar… i.e. “dunk in the dark

And finally, my personal touch here: Twitter can also help you discover new vocabulary .
I couldn’t help but share!

I am convinced that there might be more ways that Twitter can support marketers and advertisers.
Help us discover more, what is your unexpected way of using Twitter?

Marie Sornin

Sex, drugs and rock’n roll @IgniteSydney

Here is my participation at IgniteSydney for marketers, on the topic of the three words that will guarantee social media success.

As you will see: Sex, drugs and rock’n roll is not all it takes…

 

Try it at work, and give thumbs if you like!

Marie Sornin

Inside Linkedin

Over all the social networks, Linked has very often been named as “The” one making money and growing faster than others. The sure thing is that Linked has carved a unique market segment and is stepping it up. At the Sydney iStrategy summit in April, Cliff Rosenberg MD of Linked Aus & NZ gave some insights on the 3 pillars that have made Linkedin successful and they will build on in the future

1-     The value of the identity

From its inception, Linkedin has offered its members the opportunity to take control of their personal brands & career development. Linkedin helps its members to centralise a multi-dimensional/ real time presence without them having to put the effort of building a personal profile across the web (not an easy task). It is a pretty compelling proposition for individuals and a very attractive offer for businesses! The data generated by “the value of the identity” is a gold mine for advertising and marketing (just like Facebook), but also (unlike Facebook) for recruitment and business development…
Interesting to know that in Asia, Linkedin is now expanding to “non-white collar professionals”. Linkedin, classifieds on steroids. Why not?
On the side tip from Cliff: “Linked members are 27% more likely to engage with your profile if you have a professional looking photo”… so if you thought a casual pic would cut it on Linkedin, think again and update your profile picture. Wondering if that is also true for Twitter??

2-     Content echo system

If you are a regular Linkedin user, you probably have noticed how sophisticated the update features have recently become. This is the area Linkedin is concentrating on at the moment.
It is providing a platform for 3rd party publishers, corporations, influencers, content curators and individuals to share and connect, therefore becoming a content echo system.
Again, this provides unique opportunities for marketing campaigns and for brands to build their appeal towards the workforce.
The future of business campaign by University of Queensland is a good example (using Linkedin to call members to participate to a panel with Richard Brandson)
As Andy Larke (Comm Bank Chief Marketing and Online Officer and most viewed profile on Linkedin in Australia), said, for him “the benefits of Linkedin are connecting, talking about business and rich content

3-     On the move:

In 2013, 27% of global Linkedin traffic is coming from mobile. Executives are always on the go, which is why Linkedin has built specific features for their out & about experience.
For example, the iPad has a calendar feature; developed based on the fact that executives grab their iPad first thing in the morning: check emails & schedule. With this feature they can view the profile of people they are meeting throughout the day providing insights to build deep business relationships.

Marie Sornin