From mobile 1st to 5G

The annual #NBAAllStar weekend just wrapped up.
Beyond the dunks and three pointers, the NBA All Star is also a celebration of the NBA’s technology innovation. This year one of the key innovation theme on everybody’s mind was 5G.

Interviewed by Peter Kafka, Executive Editor of Recode during the NBA All Star 2019 tech summit, Randall L. Stephenson Chairman, CEO and President of AT&T predicts that 5G will be operational in major US cities in 3 years.

Even if some experts view this timing as slightly too optimistic, with 5G, what is already true for Gen Z will become a fact for everyone: There will not be a difference between our digital world and our real world.

Content will be transformed into new types of experiences; ones that will be seamlessly and contextually integrated into our lives, fully immersive and personalized. Believe it or not, this will all be made possible thanks to zero latency.
No latency seems like an obvious necessity for applications such as self driving cars, but why would it be so important to media applications?

No latency is a monumental change for media

No latency means that 5G is taking data access, computing power and storage away from hardware and onto the cloud… which makes devices such as nReal light, the first ready-to-wear mixed reality glasses possible…. this type of hardware, paired with a 5G phone and network will finally make digital, portable, immersive and augmented live experiences real for everyone!

nReal light.

nReal Light at CES 2019

One finishing thought about 5G:
Remember your landline?
According to Randall L. Stephenson this is how you will feel about your wifi 3 to 5 years from now…
This is how monumental the change brought by 5G is!

Marie Sornin

Source:
* Statista 2018: global mobile video traffic in terabytes per month
** Statista 2017: US TV consumption in hours per month

 

Life hack: How to read more?

One of my 2018 new year’s resolution was to read one book per month. To do so, I made some simple yet powerful adjustments to my daily life: I swapped social media time for kindle time.

Easier said than done… after multiple failed attempts (as I am sure most of you can relate), the trick that worked for me was to delete most of my social media apps from my phone, carry my kindle in my bag everywhere I went and consciously reach for it during down times: commute, airport, line at the super market, hairdresser… That worked. I read 17 books in 2018!
Also always line up your next read before you finish your current one.
If you need some inspiration, here my 2018 reading list (not in order of preference). I recommend all of them, especially the ones in bold:

  • Powerhouse by James Andrew Miller
  • Porcelain, by Moby
  • Neuromancer by William Gibson
  • Hit makers by Derek Thompson
  • 50 shades of grey by E.L. James
  • Future presence by Peter Rubin
  • Shoe dog by Phil Knight
  • Grit: The power of passion & perseverance
  • Da Vinci by Walter Isaacson
  • Post American World by Fareed Zakaria
  • Alice in Wonderland by Lewis Carroll
  • The shock doctrine by Naomi Klein
  • Exponential living by Sheri Riley
  • Born a crime by Trevor Noha
  • The rules of civility by Amor Towles
  • Part of the tribe by Kevin Richardson
  • L’Horizon a l’envers by Marc Levy

    Marie Sornin

MEDIAWATCH #11: UAE

At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.

Mediawatch #11 UEA

Mediawatch #11 UEA

 

MEDIAWATCH #10: Brazil

Brazil media landscape 2016

Media Watch #10- Brazil

A collision of thoughts

 

I just attended the 1st US edition of the Collision conference in New Orleans.
A 3 days marathon of start up pitches and product demos, talks by founder, developers, media execs and investors.

I focused my time mostly on keynote sessions to get a good feel for tech and media tends.

Here is what I captured.

I am not going to write about the strategic value of data, the astronomic rise of video, the audience fragmentation push and pull game, the importance of native content or the need to experiment with bots, etc…

All these topics were definitely highly discussed but I’d rather share fresh new insights that I haven’t heard much about before.

There are 2 of them.

1- VR is better with AR and AI:

VR was at the center of many many, many conversations. Every company, every start up seems to be involved in some way or another.

It is like we are recreating the invention of the moving image but instead of doing it over 100 years, it is happening in 3 to 5 years.

The impact of VR on our lives, our social interactions, our empathy is (will be) huge.

From the New York Times Displaced documentary covering the refugee crisis, to Charity water story telling, to Cirque du Soleil working on integrating VR into their shows, or recording important moments of our lives with the new Samsung VR camera being released next month….

VR is the next big thing. That is pretty obvious.
What was interesting at Collision conference was to hear about what will happen when VR is here, at scale.

 VR will be bigger with AR and AI (and vice versa)

The potential for VR + AR +AI merged together deepen utility and “enterpisification” in the work place, education and general life experiences…

For instance, imagine a VR experience with voice recognition, space tracking, hand movements and personal data all in one.

You are in a VR experience, you turn your hand up, your emails appear, speak to dictate your response, swipe right  and it calls the person you want to communicate with…

As screen definition improves, processing power speeds up, content creation becomes simpler, new human behaviors that we don’t even know could be possible will emerge simply because the VR echo system exists…

This is a good transition to the next insight.

2- Ethics:

If we are going to create robots and attempt to enhance human genetics and physiological functions, we need to solve ethical questions that didn’t need to be asked before.

I started to think about that at SXSW where I saw a few engineers giving presentations that we were closer to philosophy than technology.

Right now we know 2 stages of life “alive” and “not alive. So where do robots fit in and how we define their missions in society?

Andrea Keay, Managing Director of Silicon Valley Robotics has endless knowledge and opinion about that. Here is one of her previous keynote.

What about the fascinating applications that Halo Neuroscience will have not only on sport performances but learning, education, medicine… how can the device be used without aggravating inequalities?
Is it pushing the limits of the human conditions?

As you can sense, the Collision conference was a great experience.
After 3 days of hyper stimulation, my brain was ready for some relaxing rhythm at NOJazzfest.

 

Marie Sornin

Trends from #SXSW- Day 1

I concentrated my selection of keynotes and panels focused on the future of media.
Here are the key trends that emerged from what I have seen on the 1st day of SXSW.
1- Marketing moments:
From Google, to Facebook, Twitter and start ups in the advertising industry. Everyone is shifting from audience clusters to moments that matter.
Intent is the new demographic.
Marketing mastery is about predicting intent and providing passive automation (amazon, for instance, is already very good at it. ever noticed? no? that’s why they are good)
2- Instant gratification/ gamification:
In the wake of Periscope, Instagram, Snapchat, services like Uber, Instacart, Postmates and now magic & operator are transforming consumers expectations in fields a lot broader than social media.
These features are becoming key to consumer loyalty.
3- Connected devices:
The internet of things; that is when your car will allow you to buy a ticket for a movie on your way to the mall and have the soundtrack of the movie added to your playlist by the time you get out of the theatre.
This is making the 2 above points extremely more complex.
It is not about multi screen any more but a simple and ubiquitous user experience. That is the goal sought by marketers
For now, the majority agree that the experience must be centered on the smart phone. The device that is still at the core of the connectivity.
4- VR:
VR is the hot topic on everybody’s mind, from sport to media to retail.
It all seems very experimental still, which of course brings the questions about computer power and graphical computer. How long until this really hits us?
Haven’t heard a lot about live video yet, but that’s day one.
I have some more exploration to do!
Tweet @mariesornin if you are at #SXSW2016

MEDIAWATCH #7- India

India was the last (but certainly not least) stop on my Asia tour.

A fascinated market where media transformation is waiting to explode with the arrival for 4G network, accessible and available for everyone.

Here are some key stats

India Media landscape

Download the PDF  here: Mediawatch IN

Marie Sornin