From mobile 1st to 5G

The annual #NBAAllStar weekend just wrapped up.
Beyond the dunks and three pointers, the NBA All Star is also a celebration of the NBA’s technology innovation. This year one of the key innovation theme on everybody’s mind was 5G.

Interviewed by Peter Kafka, Executive Editor of Recode during the NBA All Star 2019 tech summit, Randall L. Stephenson Chairman, CEO and President of AT&T predicts that 5G will be operational in major US cities in 3 years.

Even if some experts view this timing as slightly too optimistic, with 5G, what is already true for Gen Z will become a fact for everyone: There will not be a difference between our digital world and our real world.

Content will be transformed into new types of experiences; ones that will be seamlessly and contextually integrated into our lives, fully immersive and personalized. Believe it or not, this will all be made possible thanks to zero latency.
No latency seems like an obvious necessity for applications such as self driving cars, but why would it be so important to media applications?

No latency is a monumental change for media

No latency means that 5G is taking data access, computing power and storage away from hardware and onto the cloud… which makes devices such as nReal light, the first ready-to-wear mixed reality glasses possible…. this type of hardware, paired with a 5G phone and network will finally make digital, portable, immersive and augmented live experiences real for everyone!

nReal light.

nReal Light at CES 2019

One finishing thought about 5G:
Remember your landline?
According to Randall L. Stephenson this is how you will feel about your wifi 3 to 5 years from now…
This is how monumental the change brought by 5G is!

Marie Sornin

Source:
* Statista 2018: global mobile video traffic in terabytes per month
** Statista 2017: US TV consumption in hours per month

 

Life hack: How to read more?

One of my 2018 new year’s resolution was to read one book per month. To do so, I made some simple yet powerful adjustments to my daily life: I swapped social media time for kindle time.

Easier said than done… after multiple failed attempts (as I am sure most of you can relate), the trick that worked for me was to delete most of my social media apps from my phone, carry my kindle in my bag everywhere I went and consciously reach for it during down times: commute, airport, line at the super market, hairdresser… That worked. I read 17 books in 2018!
Also always line up your next read before you finish your current one.
If you need some inspiration, here my 2018 reading list (not in order of preference). I recommend all of them, especially the ones in bold:

  • Powerhouse by James Andrew Miller
  • Porcelain, by Moby
  • Neuromancer by William Gibson
  • Hit makers by Derek Thompson
  • 50 shades of grey by E.L. James
  • Future presence by Peter Rubin
  • Shoe dog by Phil Knight
  • Grit: The power of passion & perseverance
  • Da Vinci by Walter Isaacson
  • Post American World by Fareed Zakaria
  • Alice in Wonderland by Lewis Carroll
  • The shock doctrine by Naomi Klein
  • Exponential living by Sheri Riley
  • Born a crime by Trevor Noha
  • The rules of civility by Amor Towles
  • Part of the tribe by Kevin Richardson
  • L’Horizon a l’envers by Marc Levy

    Marie Sornin

MEDIAWATCH #11: UAE

At the end of Jan 2017, I just completed a world tour, with a stop in Dubai.
Traveling to Dubai, is like traveling to the future: everything is new and modern.
So what about the media industry? Here is my 11th Mediawatch for the United Arab Emirates.

Mediawatch #11 UEA

Mediawatch #11 UEA

 

MEDIAWATCH #10: Brazil

Brazil media landscape 2016

Media Watch #10- Brazil

MEDIAWATCH #7- India

India was the last (but certainly not least) stop on my Asia tour.

A fascinated market where media transformation is waiting to explode with the arrival for 4G network, accessible and available for everyone.

Here are some key stats

India Media landscape

Download the PDF  here: Mediawatch IN

Marie Sornin

MEDIAWATCH #6: Singapore

My Asian tour continues, here is a quick overview of the media landscape in Singapore.

Media landscape Singapore

Download Mediawatch SG the PDF

Marie Sornin

MEDIAWATCH #5: The Philippines

As I continue my journey around Asia, I discovered the Philippines.

I certainly had one of my craziest travel story trying to go to the airport during #APEC2015 summit… I also discovered a really dynamic digital industry. In spit of a relatively low internet penetration (25%-42% depending on the source) advertisers are ready for innovation on digital platforms!

Mediawatch Philippines

Mediawatch Philippines

Download Mediawatch PH PDF

Marie Sornin