MEDIAWATCH #6: Singapore

My Asian tour continues, here is a quick overview of the media landscape in Singapore.

Media landscape Singapore

Download Mediawatch SG the PDF

Marie Sornin

MEDIAWATCH #5: The Philippines

As I continue my journey around Asia, I discovered the Philippines.

I certainly had one of my craziest travel story trying to go to the airport during #APEC2015 summit… I also discovered a really dynamic digital industry. In spit of a relatively low internet penetration (25%-42% depending on the source) advertisers are ready for innovation on digital platforms!

Mediawatch Philippines

Mediawatch Philippines

Download Mediawatch PH PDF

Marie Sornin

MEDIAWATCH #4: China

It is slightly more difficult to find robust information about the Chinese media landscape than any other country I have researched so far.

Here is an overview of what I have compiled from multiple sources

Chinese media landscape

Download the Mediawatch PDF

Additional read if you want to go deeper:

The State of Chinese Advertising

Social, Digital & Mobile in China 2014

Marie Sornin

MEDIAWATCH #3: Australia

I am back in Australia, a country that I know well, yet the media landscape is evolving quite fast with some big moves happening during my week such as Channel 7 launching its new live streaming site for the Melbourne Cup, Optus snapping the EPL rights from Foxtel…

For those who are not as familiar wit the local Australian media & digital landscape, here is my new & improved mediawatch, now as an infographic.

Mediawatch Australia

Download the Mediawatch Australia PDF

Marie Sornin

MEDIAWATCH #2: Western Europe

I just got back from a holiday on the Greek islands, where there is more French than Greeks in the summer.

This brings me to focus my second media watch on Western Europe.

The main part of Western Europe is a politicoeconomic union. The European Union was initially founded by France, Italy, Luxembourg, Netherlands, Belgium and Germany in 1957. It later grew to 28 member states.
Its most recent additional is Croatia since 2013.

  • Population: 508 Million
  • Internet penetration: 78.5%

Internet penetration in Western Europe by country

  • Northern Europe and Scandinavia lead the way with the highest penetration rates peaking above 95%, whereas southern & eastern states seem to remain far behind around the 75% mark.

Total ad spend by country in Western Europe

  • With 30% of its overall ad spend going towards digital, Europe’s share of online spend is above the worldwide average of 28%.
    The UK records the highest share, with digital representing 50% of its total media spend.
    Italy is at the bottom end with 18%.
    Over the next 4 years the share of online is due to remain fairly stable.
  • Growth will come from mobile ad spend which will triple in most countries from 2015 to 2019.
    It seems that here will be a transfer from digital to mobile spend rather than a strong overall growth.
  • Opportunities for international companies: Manageable cultural gap between US and Europe backed up by large population make Europe good territory o leverage scale.
    Do not under estimate the impact of national language and identity on your communication & business strategy.
  • Barriers for international companies: Market fragmentation and economic differences between countries.
  • Personal observation: As the European Union grows, more diversity & difficulties emerge.
  • Travel tips: Trust me, train can be a better option than flying. Especially between Paris & London !!

Marie Sornin

Source: Internet world stat, Emarketer

Day 1 with the Apple Watch

Everyone is wondering if the Apple Watch is worth buying.

There are way enough reviews about it to help you make a decision.

I bought the Apple Watch because I wanted to experience wearables.

This post is a documentation of my experience with it as I integrate it into my daily habits.

If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.

What I like What I don’t like

What I don’t know yet

Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
There are not a lot of apps available yet
Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus! Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents … I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level
The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both. Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate. The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.
The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way. I am yet to use Apple pay, Delta check in, SPG keyless room
The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear. How do I make the best use the camera command? Is this suppose to replace the selfie stick??

Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it

Stay tuned for more remarks as I learn more about it!

Marie Sornin

Google Goodness?

It’s day 2 at Google I/O so by now you would have seen most of the major announcements made by the lead Googlers during I/O13 keynote opening session.
The presentation went on for a solid 3 hours, you can view it here .
For me, the product highlights were: of course the all access music service, the new and awesomely enhanced maps (with content discovery, 3D imagery inside buildings, offers, geo fencing, activity recognition and live traffic event), as well as the Star Trek computer project, which is the future of search (awesome and related to one of my previous post) and the new user features for Google+ (photo sharing & editing, content recommendation # and multiplatform sign on- a real plus on Facebook).

A multitude of journalists and bloggers have covered the event and you can learn the details of all these features elsewhere (Google: I/O13).

google I/O 2103

google I/O 2103

The two things I will focus on this live post are: My personal experience being part of the crowd at Google I/O and how Google is building the future of the Internet.

This year the event gathered over 6,000 attendees. The highlight of I/O is always the opening keynote, where the big announcements are made. The line in front of Mascone West 2hrs before kick off looked like the usual queue for the Sistine chapel. Funny analogy, but later that morning Sundar Pichai (SVP of Chrome and Android) actually referred to funeral of Pope J.P II and the nomination of Pope Francis to illustrate how mobile devices have changed our behaviour. The parallel between Google and a new kind of religion is too obvious here #justsaying…

French style… I might have slightly jumped the queue at the entrance and then waited for another 1h30min, I finally made it to the main theatre. It filled up quick, every single sit taken, lots of people standing in the aisles. Dimmed light, smooth electronic tunes playing in the background. Countdown clocks on the big screens and a tangible build of excitement as the clocks got closer to 0! The last 10 seconds were literally like NYE. Google brought us NYE at 9am, at that point in time we didn’t know that Google was also going to bring us Christmas at 2pm by giving away free Chorme books to everyone!

The first speaker to get on stage was Vic Gundotra (Vice President). All his followers were just as polished and impressive. Naturally at ease in front of 6,000 demoing live technologies. Very inspiring presentations, mixed with animations and live demos… and Larry Page came on stage to clos off the keynote! He gave a casual chat about where Google is now opportunities ahead. He even opened to the floor for questions…. and they were as diverse as: how does Google protects freedom of speech to how to help youngsters be positive about technology or how to get more women in tech carrers… which brings me to my second point: How Google is building the future of the Internet.

The future of the Internet will be seamlessly multiplatform, easy to use, frictionless, intuitive and infiltrated in everything we do. After spending 2 days at I/O it is hard to say if the future is organically shaping up that way or if Google is building it that way.

Larry Page says that technology must get out of the way for us to spend more time doing what makes us happy. Did Google’s CEO, really said that. Yes he did!

Very early on, when developing Google, like Steve Jobs, Larry recognised that the power of the Internet is not in super computers but in all the PCs in homes around the world. At the moment all these computers are connected via tiny pipes, which dramatically limits the possibilities. Google wants unleash this opportunity! Since its inception Google has aimed for big audacious goals. As Susan Wojcicki (Senior Vice President) testified, when Larry and Sergei were renting her garage their objective was to organise the world’s information… the same bold philosophy drove projects like maps, street view, Glass, Fibre etc.… and still applies now more than more than ever. That is exactly what makes me think that there is nothing that Google cannot do. It currently dominates the global online advertising market (search and display combined), keeps diversifying its revenue streams; its share just crossed $900…. Even if Larry says that there is no safe place to experiment and to roll out technology, when Google decides to index every street corner or under water spots all around the world and add real 3D images to every single spot, it puts a world class engineers in a room and ask them a way to figure it out, test it and deploy!

He also said that Google has a strong desire for free flow of information and freedom of speech. Protecting personal information, computer security, being as transparent as possible… and empowering individuals. And Google does empower us by giving us technologies: rolling out Fibre in 4 test cities in the USA, giving away 6,000 chrome books, supporting computer literacy in schools… but is it really for us to do the things we love, or is it to increase Google’s Power? Imagine what super high-speed connexion will do to YouTube or a whole generation of kids familiar with Chrome book pixel…

There seems to be only one area, at the moment that Google can’t penetrate and that is healthcare. Larry’s explanation on it is just because too much regulation and that laws are now irrelevant as they were made before the Internet even existed, but he clearly sees user benefits for Google to get into space and has no shame talking about DNA sequencing….

The more time I spend in this environment, or may it’s because I just finished reading “The End of Big” but Google seems to me more and more like an institution that is some respects more influential on societies that governments. Scary or exciting?

Marie Sornin

Summary slides:

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