For how many years have we said/heard “it’s the year of mobile”? I was just about convinced that 2014 would be it… PWC has been built some pretty compelling modelling where the curve of m -browsing would over take the curve of desktop browsing in 2014.
However, based on some insights gathered from the Mobile World Congress 2013, it seems that “the year of mobile” might be happening as we speak….
What makes me think that?
Well, maybe the year of mobile should not be represented by a crossing point on a graph, but by the realization that the rapid progress of technology is generating fast adoption of portable devices & services, consequently creating new behaviours… hard to grasp? a few key highlights from the MWC 2013 should be enough to prove my point:
Payment is going virtual: Thanks to NFC our Android & Apple smart phones will become payment gateway, but MasterCard, Visa, PayPal are also rolling out smarter ways to pay. I am happy to hear that MasterPass, PayPass on steroids, will launch in Australia first!
Device mobility: Phablet? PhonePad? Bigger phones or mini tablet… the point here is mobility. Tablets are getting smaller and coming with us everywhere rather than remaining the lean back/ TV companion…
Portable services: Start ups have opened the way for consumers to use their smart phones at full potential (Instagram for camera, Shazam for music, Yelp for reviews, Google maps for location & search…) traditional companies should now have an easier task in transferring their products to mobile and make real business!
Finally, the next big thing is “The Internet of all things”. Connectivity will soon be embedded into anything we own: appliances, clothes, cars, etc.… Research predicts that over 50 billion of devices will be connected by 2020.
It felt so experimental a year ago and now it opens up so many new opportunities (along with challenges) for companies to re invent their products & comms… Samsung just launched HomeSync, I have also seen transparent overlay that contains Internet connexion and that you can apply on any surface
So if, you still don’t have a mobile strategy. Come up with one fast… and if you do have one, start thinking of what it would like once connectivity is infused in everything we own…
I would be happy to hear your thoughts on the evolution of the mobile world!