MEDIAWATCH #4: China

It is slightly more difficult to find robust information about the Chinese media landscape than any other country I have researched so far.

Here is an overview of what I have compiled from multiple sources

Chinese media landscape

Download the Mediawatch PDF

Additional read if you want to go deeper:

The State of Chinese Advertising

Social, Digital & Mobile in China 2014

Marie Sornin

Day 1 with the Apple Watch

Everyone is wondering if the Apple Watch is worth buying.

There are way enough reviews about it to help you make a decision.

I bought the Apple Watch because I wanted to experience wearables.

This post is a documentation of my experience with it as I integrate it into my daily habits.

If you do have an Apple Watch, please feel free to comment and add your thoughts at the bottom.

What I like What I don’t like

What I don’t know yet

Like all Apple products it is beautiful and delightful to (use) wear.I ordered it on Apr 18th and was expecting delivery in June. What a great surprise when it got delivered in April 24th It doesn’t have a browser.
So when I receive a notification, there is noting more that I can do on the watch. I have to take out my phone or computer to follow-up.That is the fundamental question about connected watches: Do they bring enough value to fit in the current usage of connected devices?
There are not a lot of apps available yet
Fitness tracking is great, motivating interactive, accurate + I can keep my Apple in the shower. That is a plus! Siri and I are having a lot of arguments. I hate repeating myself…. And she is not very tolerant with mixed accents … I want Google apps: search, maps, translate… when they will be available, it will bring this tool to a whole new level
The battery life. A lot reviews marked this down. I was actually worried that pairing the watch with my iPhone via Bluetooth would drain my iPhone battery. So far, I have been out for a full day using both and the batteries have lasted the whole day on both. Notifications are always on: Is there a way to automatically turn off notification when the work out app is running? For instance, I don’t want to see my emails pop up when I am in the middle of a spin class checking my heart rate. The voice control is a great feature (to send messages, search… ) but it feels awkward to use in public places. Not a lot of people have adopted it yet.
The notifications at your finger tips without having to take out your phone (email, txt, tweets…) give you the feeling that you are not missing a bit of the information that comes your way. I am yet to use Apple pay, Delta check in, SPG keyless room
The Haptic (vibration) system is definitely not as intrusive as receiving notification on a phone. I can see how this type of communication will become a game changer in the future. Apple is leading the way there I have only made one phone call so far and holding my wrist near my face to talk was far less comfortable that using headphones with an iPhone with . Not sure if I can talk into the watch with my hand hanging down and also the volume of the watch is not strong enough to hear. How do I make the best use the camera command? Is this suppose to replace the selfie stick??

Have you used the Apple Watch?
If yes, please share you experience and nuggets that you have found using it

Stay tuned for more remarks as I learn more about it!

Marie Sornin

If you are waiting for the year of mobile, you might be missing out!

For how many years have we said/heard “it’s the year of mobile”? I was just about convinced that 2014 would be it… PWC has been built some pretty compelling modelling where the curve of m -browsing would over take the curve of desktop browsing in 2014.

However, based on some insights gathered from the Mobile World Congress 2013, it seems that “the year of mobile” might be happening as we speak….

What makes me think that?

Well, maybe the year of mobile should not be represented by a crossing point on a graph, but by the realization that the rapid progress of technology is generating fast adoption of portable devices & services, consequently creating new behaviours… hard to grasp? a few key highlights from the MWC 2013 should be enough to prove my point:

Payment is going virtual: Thanks to NFC our Android & Apple smart phones will become payment gateway, but MasterCard, Visa, PayPal are also rolling out smarter ways to pay. I am happy to hear that MasterPass, PayPass on steroids, will launch in Australia first!

Device mobility: Phablet? PhonePad? Bigger phones or mini tablet… the point here is mobility. Tablets are getting smaller and coming with us everywhere rather than remaining the lean back/ TV companion…

Portable services: Start ups have opened the way for consumers to use their smart phones at full potential (Instagram for camera, Shazam for music, Yelp for reviews, Google maps for location & search…) traditional companies should now have an easier task in transferring their products to mobile and make real business!

Finally, the next big thing is “The Internet of all things”. Connectivity will soon be embedded into anything we own: appliances, clothes, cars, etc.… Research predicts that over 50 billion of devices will be connected by 2020.

It felt so experimental a year ago and now it opens up so many new opportunities (along with challenges) for companies to re invent their products & comms… Samsung just launched HomeSync, I have also seen transparent overlay that contains Internet connexion and that you can apply on any surface

So if, you still don’t have a mobile strategy. Come up with one fast… and if you do have one, start thinking of what it would like once connectivity is infused in everything we own…

I would be happy to hear your thoughts on the evolution of the mobile world!

Marie Sornin

Can touch this!

Following my previous blog about the Mobile World Congress, I recently interviewed Tim Buesing (creative director at Reactive, editor at Adverblog, and contributor at Australia in Front) to get his opinion about the changes that mobile devices are instigating to the marketing industry and consumers behaviours.

Tim has 17 years of digital design experience in the world’s best advertising agencies such as Reactive, Holler, Publicis Mojo, BBDO
In this video, Tim shares his point of view about the internet of things, how to take clients on the mobile journey, the evolution of web design to omni platforms and much more!

Enjoy & feel free to contribute!
There is so much happening in this space at the moment… I’d love to hear about some innovative projects you might be working on, or just exciting stuff you have came across!

You can also read more about Tim’s projects and opinion and work at: Adverblog, and Australia in Front or simply by following him on Twitter

Marie

This is what you would have seen if you went on holidays to Las Vegas

I am just wrapping up my holiday and unfortunately I haven’t been to Las Vegas…
Every year in January the Las Vegas Consumer Electronic Show seems to be taking more room on the technology landscape. For those like me who haven’t been able to go, here is a condensed overview of the key trends I have picked up from the 2012 trade show.

Above and beyond being always cheaper, faster and more powerful (eg: D-Link’s Amplifi HD Media Router 3000 DIR-857 router will be the first to supports USB 3.0 and 450Mbps dual-band… compared to my own router which I thought was quite good with its 100 Mbps!!!!), I would say that the words that are mostly influencing technology development are: Anywhere anytime// Android// Green?

– Anywhere anytime:
Cloud computing is now a default feature on most devices and applications which gives a new dimension to mobility.

We have also been talking a lot about multiple screen media consumption, well it looks that a few hardware suppliers believe in the one screen domination.

 Examples:  

Intel’s ‘Nikiski’ Notebook 

 I like it because it combines the activity of a tablet and a PC together and for those (like me) who haven’t found a great benefit in fitting their Ipad experience between a laptop and smartphone, this might be the answer??

 Sharp Aquos Freestyle ConceptTV 

A TV that can be carried around the house… hmmmm, not so sure that this is such a groundbreaking achievement????? However, removing all the wires and redesigning the TV tuner with integrated WIFI, that’s ground breaking. Could it be the start of a merge between TV and tablets?
More gimmicky but useful for those who can’t let go of their mobile phone even in the shower the HzO Waterblocking Technology is the answer!!!

– Greener?: 
On one hand more efficient technology should mean less strain on resources and energy: is the announcement of OLED technology in some LG TVs a good thing? 
But on the other hand some new products such as the LG blast chiller refrigerator (claiming to cool a can of beer in less than 5 min). I know that beer is a very important topic, particularly in Australia but it still makes me wonder how much LG engineers care about the future…

Good to see that some recycling initiatives such as “Uncle Oswald Is Our Hero are also getting traction!

 – Android:
That mobile is the future proof strategy for Google is no surprise to anyone now. What seems to be more surprising is to see Android setting itself up as the cross platform standard… Windows 8 launches, more than 400,000 Android apps will be available through BlueStacks

What’s the most impactful technology progress you have seen this year?

 

Marie Sornin