Start up thinking// thinking start up

Here is a fun chat with Dan Day, founder of Kinderloop, about what it’s like to create your own start up!

Have a look at Kinderloop, and if you like the idea, let Dan know!

Good luck to the team at Kinderloop for their quest in the Silicon Valley and stay tuned an update when they return from the States!


If you are waiting for the year of mobile, you might be missing out!

For how many years have we said/heard “it’s the year of mobile”? I was just about convinced that 2014 would be it… PWC has been built some pretty compelling modelling where the curve of m -browsing would over take the curve of desktop browsing in 2014.

However, based on some insights gathered from the Mobile World Congress 2013, it seems that “the year of mobile” might be happening as we speak….

What makes me think that?

Well, maybe the year of mobile should not be represented by a crossing point on a graph, but by the realization that the rapid progress of technology is generating fast adoption of portable devices & services, consequently creating new behaviours… hard to grasp? a few key highlights from the MWC 2013 should be enough to prove my point:

Payment is going virtual: Thanks to NFC our Android & Apple smart phones will become payment gateway, but MasterCard, Visa, PayPal are also rolling out smarter ways to pay. I am happy to hear that MasterPass, PayPass on steroids, will launch in Australia first!

Device mobility: Phablet? PhonePad? Bigger phones or mini tablet… the point here is mobility. Tablets are getting smaller and coming with us everywhere rather than remaining the lean back/ TV companion…

Portable services: Start ups have opened the way for consumers to use their smart phones at full potential (Instagram for camera, Shazam for music, Yelp for reviews, Google maps for location & search…) traditional companies should now have an easier task in transferring their products to mobile and make real business!

Finally, the next big thing is “The Internet of all things”. Connectivity will soon be embedded into anything we own: appliances, clothes, cars, etc.… Research predicts that over 50 billion of devices will be connected by 2020.

It felt so experimental a year ago and now it opens up so many new opportunities (along with challenges) for companies to re invent their products & comms… Samsung just launched HomeSync, I have also seen transparent overlay that contains Internet connexion and that you can apply on any surface

So if, you still don’t have a mobile strategy. Come up with one fast… and if you do have one, start thinking of what it would like once connectivity is infused in everything we own…

I would be happy to hear your thoughts on the evolution of the mobile world!

Marie Sornin

Can touch this!

Following my previous blog about the Mobile World Congress, I recently interviewed Tim Buesing (creative director at Reactive, editor at Adverblog, and contributor at Australia in Front) to get his opinion about the changes that mobile devices are instigating to the marketing industry and consumers behaviours.

Tim has 17 years of digital design experience in the world’s best advertising agencies such as Reactive, Holler, Publicis Mojo, BBDO
In this video, Tim shares his point of view about the internet of things, how to take clients on the mobile journey, the evolution of web design to omni platforms and much more!

Enjoy & feel free to contribute!
There is so much happening in this space at the moment… I’d love to hear about some innovative projects you might be working on, or just exciting stuff you have came across!

You can also read more about Tim’s projects and opinion and work at: Adverblog, and Australia in Front or simply by following him on Twitter


NFC, is it a game changer?

The buzzword NFC is the acronym for Near Field Communication. It is a Radio Frequency Identification technology that enables data to be transferred from a reader to a passive electronic tag within very small distance (4cm max). Charles Walton invented it in 1983. NFC microchips can now be inserted in almost anything; mobile phones of course, cards, bracelets, accessories etc.… If you have used PayPass, Google wallet, or Navigo (pour les Parigos) you have used NFC!

Why would it be a game changer?

NFC is way more efficient than QR codes faster than Bluetooth*, doesn’t require pairing, consumes a lot less energy, can operate from an unpowered device, and can transfer a reasonable amount of information (424Kbits/s) in 0.1s.

In 2011, there were over 40 NFC enabled handsets: Android, Windows, and Blackberry being the main vendors. What about Apple? There are 2 theories about Apple & NFC: Apple is waiting for the right moment or Apple will make the right moment happen…

For now, NFC is mostly used by early adopters or for very specific applications. Transport and ticketing are already on board, because NFC’s short range makes it particularly suitable for crowded areas. It’s 40% quicker than card swiping and 50% quicker than paying cash!

There is 1 million new NFC devices are activated everyday. Some research shows that it could reach 30% of smart phone users within 18 months. It will commoditise all of sudden.

NFC is more than a gimmick. Once security protocol enables banks and telcos to manage transactions, NFC should really take off

Businesses, which are getting ready now to integrate NFC within their products, will be well placed to enhance their customer experience.

So, do I think that NFC is a game changer? Yes, I do! Why? because delivers speed and convenience, and they are all consumers want from technology.

Looking forward to say goodbye to cards, log-ins, pin codes…

*Bluetooth low energy is 94% faster

Marie Sornin