During my time Twitter in the revenue team in Australia, I led a panel with 3 media executives for the TwitterAU #LiveStudio event.
Nigel– Optus, Jason– Starcom, Christophe– L’Oréal shared new ways they are leveraging the Twitter for successful campaigns
From their answers to the Q&A, I captured 3 insights that went beyond the expected use of Twitter as a media channel.
1- Twitter can open doors in your organization:
Twitter is the platform that brings multi channel activations together.
It can not be treated in isolation. This makes it a powerful tool to bring multiple departments in an organization together.
2- Twitter can inform planning decisions:
The Nielsen Twitter TV rating is a perfect example to demonstrate how Twitter can influence businesses media choices.
Beyond TV data, listening and analyzing Twitter conversations can bring some very valuable insights.
3- Twitter creates unknown opportunities :
Brands that have successfully implemented real time marketing have discovered new “content” based opportunities to engage with their audience outside of their marketing calendar… i.e. “dunk in the dark”
And finally, my personal touch here: Twitter can also help you discover new vocabulary .
I couldn’t help but share!
I am convinced that there might be more ways that Twitter can support marketers and advertisers.
Help us discover more, what is your unexpected way of using Twitter?