The Cool wave

Sound alliance (network of sites centred on music opinion and conversation) just presented us the results of their research panel. They have been surveying their core target audience: 18-24 yrs old over the last 3 years and came up with a really “cool” and different way of measuring audience interests, actions and attitudes. Introducing the ‘Cool Wave’
I think the charts speak for themselves….

Myspace ‘Cool Wave’ vs Youtube ‘Cool Wave’


Sound Alliance plans to conduct further research in last quarter of 2010. So, Opti people, let us know if you would be interested in measuring your client brands and products appeal to this target audience.