Some good work started in Australia in 2013 that I am now continuing internationally from New York with @TwitterAmplify
Thanks to the participants of my little experiment.
I am please to announce that in the case of the MIPCOM presentation, the package was not a distraction from the content.
– 83% of the responses showed positive feelings about the dress
– 75% of the respondents agreed that the dress was an asset and that I should wear again.
So I will!
This situation brings me to think that, with your help, I can attempt to solve serious marketing problem:
Is it the packaging or the content that matters the most?
By the way, this question doesn’t only apply to packaged goods.
Let’s set the context: The DRESS is not a skirt with an overlay, it is not pink, and above all it was not THAT short…
Here is the real deal:
Hopefully your honest answers will help understand if the feedback about the dress was:
1- Politically correct “ what the f** were you thinking @mariesornin, did you really think you could pull this off?? “
2- Genuinely positive “woooo, it looked hot but we don’t want to make you feel uncomfortable..”
The results and decision will be publicly published in my next post.
Thank you for your contribution to solve #firstworldproblems.
For those who missed it, here is the Twitter global TV team keynote at MIPCOM