This is what I do

 

Some good work started in Australia in 2013 that I am now continuing internationally from New York with @TwitterAmplify

Marie Sornin

One way ticket

** For Australians citizens mostly **

I have already written a blog titled “How to make it in America”, this post is about the preparation you need before buying a one way ticket to the US.

I have been in New York for about 3 months, and apart from still not having any credit history (which is pretty much the key to unlock any type of service in America) everything is going pretty smoothly.
So here are some observations for Australians who want to relocate to the US.

They are based on my experience from contemplating the idea of moving to the US to living like a New Yorker.

1- Know what you want:

Knowing exactly what you want to do is a must before you start engaging with contacts in the States.

Until you clear what position you are looking for, what type of company you want to work for and why, you will get asked to figure it out before going any further.

2- Activate your contacts:

Once you have a plan, it is time to get in touch with your network: friends, ex colleagues, recruiters, inspiring people that can link you with opportunities and knowledge about the American market.

Don’t forget that they are likely to get people asking them for such tips all the time, so be creative in the way you approach them.

I once attended a presentation by Tim Ferriss (author of the four hour work week) one of his tips is to “trade” information.
This is how he managed to become an early investor in start-ups such as Linkedin and Evernote.

Before we decided to move, my husband went to Miami for a conference.
He made some great contacts there, and took one of the executives out for dinner.
A few months later, that same executive referred him for a role at Google. The next day, he got a call from Google’s recruiter.

3- Are you eligible to work in the US?

Sooner or later during this journey, you will get asked if are you eligible to work in the US.

That is when you need to pull secret card: The E-3 visa.
It is a unique status for Australian citizens part of a trade agreement between Australian and the US established in 2009.

All the details can be found here on the Australian US embassy site.

This status makes it very easy for companies to sponsor Australians on a 2-year working visa.

The main difficulty is that very few recruiters and HR departments know about it.

To be successful at lifting the “are you eligible to work in the US” barrier, you must be able to demonstrate how a company can sponsor you on an E3 in 3 weeks for less than $2,000 fees.

If you can’t do that, your other options are L1, H1, etc. visas. They are extremely complicated, costly and lengthy to obtain. 

When I started talking to my employer about transferring to New York, the E3 was one of the first things I mentioned. I repeated it in every single communication, only to find out that when my position was approved, HR was about to start the immigration process for a H1 visa (intra company transfer), which was not guaranteed.

I had to patiently go over the E3 status again, prepare a detailed summary of the requirements for the employer and employee.
That information allowed HR to get sponsorship approval from the immigration consultant working on my case.
3 weeks later, I landed in New York with my work permit in hand.

4- Make the trip:

You can do all the prep you want, it is not until you get yourself there that things will accelerate.

Organize your trip by lining up as many meetings and interviews as you can.

When you are there, don’t be lazy. As hard as it is to fight the jet lag and go from meeting to meeting, just do it.
If someone throws you a contact: call them and meet with them.
Adapt your schedule to make the most of it!

4 months before moving, I spent one week in New York.
I tried to book a quick meeting with my now boss before I arrived.
On my first day there I tweeted this: 

He noticed it and made time to catch up with me on my day before last.
When I left, I was in a position to follow up on a job offer.

5- Follow up:

After your trip, you will need to close on the opportunity that you want.
Follow up on the visa, contract, benefits, and relocation.

It is a very important phase. Once you leave, the excitement fades, people go back to their daily routine and your opportunity becomes another task.
Don’t let that task fall at the bottom of their to do list because you are far away.
This is a difficult exercise of applying pressure without become that annoying person.
Patience and positivity help a lot.
I listened to more reggae than usual during that time. 
What will be your way to stay on top if?

6- Get ready:

Once you have a job lined up or a moving date, you start a marathon of things to do. What you will need is just pure simple organization mastery!

When you review your financials, over estimate the savings that you will need.
As mentioned above, until you get credit history (6 months of having your Social Security Number) you will need cash!

When I think about life in the US, that quote attributed to Steve Jobs “Stay Hungry, Stay Foolish” comes to mind. I will also ad be vocal, move fast.

Marie Sornin

TVxTwitter- #MIPCOM2014 keynote

For those who missed it, here is the Twitter global TV team keynote at MIPCOM

Marie Sornin

#AskHillary

There is a song saying that the only advise for the future is to wear sunscreen.
Hillary Clinton stopped by Twitter HQ for a Q&A yesterday.
Her advice is to put some moisturizer. And a lot of it!

I happened to be in San Francisco when Hillary did the rounds of the tech companies to promote her latest book “Hard Choices”.

When asked for a piece of advice for women or people considering a career in politics, she said: Find a good moisturizer!
In other words grow a thick skin.

Click on the link to watch:

She did deliver her advice with a touch of humor, which didn’t make it any less relevant.
Here are some of her wise words can be applied to any career.

  • Take criticism seriously but not personally.
    This is how you grow and build confidence.
  • When confronted with a difficult situation, make the decision you think is right. Ensure you feel totally comfortable about it. Then, negotiate and develop your influence about it.
  • If you are thinking about a career change: Try it first, make sure you like it.
    This is very similar to the advice given by Linkedin founder Reid Hoffman in his book “The Start Up of You”. Find your pivot and get involved.

I thought these little nuggets were totally worth sharing as they can be applied to any other context than politics.

I also wanted to give a shout out to my colleagues Katie Stanton who did an amazing job an interviewing Hillary and the SnappyTV crew who live tweeted the key moment of her talk on @Twittermedia

Marie Sornin

A year in the life of @TwitterAU

In July 2013, I was part of the start up team @TwitterAU. Just a year later I am heading @TwitterNY as the lead for international development for Twitter Amplify.

Here are the tweets of of the year @TwitterAU

Day one felt just like going back to school.
At the time, I had no idea that Twitter was going to come up with @dronie, the ultimate selfie machine

We kicked off with a week of intense training (anyone in my group at NHO would agree), followed by the Twitter global sales conference.

Although, I would have staid in San Francisco fro ever, we head back to Australia and set ourselves up in the first hone of @TwitterAU.
Apparently, the Aus team was the only team globally to not complain about being in corporate center… must have been the view…

Later, we had to trade the view over Sydney harbor for some awesome new team members

Plus, we do work from anywhere, so the view always changes
@Dannykeens probably remembers me doing IOs in his car between meetings.
With that in mind, I decided to take WFH one step further

Working through time zones, we had a few late nights throughout the year

And there was even some stressful times (private joke for those in the sales team)

Thankfully, the team (and the cat) was always been there!

 

Of course, all this we lead to some great work

And even some swooning with our clients

 

We felt the success,

Then @Maria started and life got a lot sweeter, with cupcakes and double birthdays !

 

Later that year, the opportunity of a trip to New York came up and one tweet changed everything…

Goodbye @TwitterAU

Thanks for an epic year

#BYEFRENCHIE

 

#CannesLions 2014

I am approaching my Cannes Lions wrap up a bit differently this year.

Firstly, because I am still skeptical that [as epic as it is] the Volvo trucks epic split has been “realise sans trucages” as they would say in Cannes.

Secondly, because after 1 year at @Twitter I have been drinking too much blue koolaid [and I like it]

So here are my favorite tweets from this year’s #CannesLions :

Most innovative tweets: The selfies by @dronie

Most entertaining tweets: A refreshing way to meet the Lions winners by @ Vine & Wine

 

The geekiest Tweet goes to @skalifowitz:

 

The scariest Tweet is from @AdWeek:

 

The most philosophical Tweet by @jasondaSilva

 

Great take away from @Ogilvy that you can apply to your twitter practice for any event

 

Finally, finishing off with w little bit of inspiration from the great creative minds @Ogilvy:

 

 

Hope you enjoyed these tweets from Cannes

Marie Sornin

This is how to plan for the moment

From the Oreo dunk in the dark to British Airways #Lookup Live campaigns look seamless across devices, perfectly integrated in the moment, contextually relevant and of course therefore extremely engaging.

As a marketer you might ask yourself:
How? how can do these brands by pass all the insights research, multiple approvals, internal buys etc etc etc etc… to execute perfectly relevant campaigns at one point in time

Well guess what?

It is called plan for the moment, and it can be done!

Here is how Optus did during the State of Origin (which is the Australian version of the Super Bowl)

Marie Sornin