How a 73 year old organization wins at innovation

The companies that win at innovation and successfully scale emerging technologies are the ones that experiment early and know which signs of growth to look at. The National Basketball Association might be a 73 year old organization, it is definitely this type of company.

Having worked closely with NBA at Twitter, not only were they one of the first sports league globally to fully embrace the power of real time public conversation for their audience engagement, they also understood quickly that it would grow the fandom of each team, allow players to express their personalities off the court, extend the reach of their TV broadcast as well as increase the value of sponsorship for their brand partners.

The NBA as also been an early partner of NextVR. With less than 1% of basketball fans globally ever setting foot in an NBA arena, the league turned to technology for ways to replicate the unique court-side experience.

Here is what I have seen them do over the last 4 years working in partnership with the NBA:

  • The relentless appetite to innovate comes from the top. This helps identify trends early and permission to experiment.
  • Everyone comes to new opportunity with an open mind and is willing to let the partner (in my case Twitter and NextVR) guide the project with their expertise.
    The NBA sets the standards and the direction they are looking for in the partnership and then they get out of the way allowing the experts to do their best job.
  • Once the model works, they scale quickly.
  • Finally, once the program is scaling, collaborative creative thinking brings new idea to constantly evolve new products.

Hear more about the NBA innovation philosophy from Adam Silver the NBA commissioner himself at the AT&T Shape conference which took place on June 23 2019.

Marie Sornin

Why immersive media will simply be media

This Ted Talk by Chris Milk, never ceases to remind me why I believe that media will become immersive media, or should I say why immersive media will simply be media…

Marie Sornin

The future is private and immersive: #F82019 takeaways

F8 2018

It doesn’t come as a surprise that Facebook is using F8, its yearly developers conference, to explain how it is rebuilding its platforms and how it will run the company around Privacy. 

In a nutshell, a privacy focused social network means that Facebook is going to be the Living room vs. being the Town Hall, which has always been Twitter’s territory. So, everyone is now finding its place in the world. 

The tech press is doing a good job at covering this aspect and the 6 product principles (encryption, reduced permanence, safety, interoperability, secure data storage), so I am focusing this post on what I have heard specifically about immersive computing.

It is clear that Facebook’s he future is private, it is also clear the future of computing is immersive.

Zuckerberg kicked off the Oculus section of the opening keynote with a simple statement “This is going to be a BIG year for VR“.
So, this year, it is not about the long-term vision and engineering break throughs around immersive computing, it is all about reveling what the VR community was expecting, ship date (May 21st) and pricing ($399) or the Oculus Rift S and Quest.

With Oculus Quest, it feels like the promise of VR is finally going to live up to the user’s expectations: for the 1st time people can move around in experiences, no cable, no external tracking, all made possible by Oculus insights. It is easy to carry, and content can be casted to smart phones or TV- Read detailed product review here

Oculus is the next computing platform and it now has a suite of interoperable products for everyone: Go for immersive media + Rift and Quest for gaming.

At F8 Oculus also announced enterprise packages for Go & Quest with features adapted to large scale organizations such as bulk upload and control, quick replacement, extended warranty and support – all the details at oculus.com/business

Walmart which is training 1 Million associates with STRIVR about customer service scenario is a great case study to demonstrate the power of VR training:
According to a survey shared by Oculus:

  • Training time in VR is reduced by 40% compared to traditional training methods
  • 70% employees trained in VR outperformed employees trained with traditional training methods.

For medical training, piloted by Johnson & Johnson: surgeons trained to perform a specific procedure in VR outperformed surgeon trained with traditional methods by +230% on various scale of criteria. This is simply due to the fact that surgeons trained in VR feel like they have already done the procedure rather than rehearsed for it.

And finally since eye contact and full body language are absolutely critical to sense of presence and making connections in VR, the Oculus team shared their full body codex avatars prototypes.
Unfortunately, it is still years away to being a consumer product. This work is really impressive and goes all the way back to understanding how the human body works : from brain to bones to muscles to skin and layering fabric movement of the clothes on top.
If that was not complex enough, new social norms need to be created so that people can build social fabric in VR. For that element, Facebook’s knowledge of the social graph is a key asset. A t
oolkit available for developers around safety and integrity and there will be more to come at Oculus Connect…

Marie Sornin

 

 

 

 

 

 

 

Virtually real: Your front row seat to the world – Cannes Lions Interactive stage keynote

Cannes Lions 2018 interactive stage keynote

In 2018, I was invited to present at the Cannes Lions about the future of experiences. Here is the story “ Virtually real: your front row seat to the world” that I presented on the interactive stage.

Marie Sornin

“Pretty soon computers will be fast.”

After my initial experience with the Oculus Rift, this info released at Oculus connect 2016 conference is putting the pieces together and is definitely addressing today’s barriers to tech adoption.

My key take aways from Oculus Connect 2016 are: foveated rendering + wireless + Mixed reality: augmented & social VR

Watch Michael Abrash’s Oculus Connect 3 Keynote Speech and you will get as taste of the future:

To be watched again in 2021

Marie Sornin